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ANSA McAL Group of Companies Vacancies
ANSA McAL Group of Companies Vacancies
Commercial Manager – Digital & Native Content
ANSA McAL Group of Companies
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The Commercial Manager – Digital & Native Content drives through leadership, leading the go-to- market strategy for new products and features including: competitive analysis, targeting, positioning and messaging, contributing recommendations to future product strategy and roadmap.
Location: Port of Spain / Trinidad and Tobago
JOB SUMMARY
- The Commercial Manager, Digital & Native Content drives through leadership, leading the go-to-market strategy for new products and features including: competitive analysis, targeting, positioning and messaging, contributing recommendations to future product strategy and roadmap.
- He or she plays a major role in enhancing brand awareness within the digital space as well as collaborating with key internal stakeholders to generate website traffic and acquiring leads/customers.
- The incumbent also identifies and evaluates new digital technologies and uses Web analytics tools to measure site traffic to better optimize products in the field.
- This is a highly cross-functional and strategic role that requires strong partnerships with our Cross Platform teams to conceive and execute a strategy that successfully takes GML’s solutions to market.
- The incumbent must be able to craft compelling narratives for GML’s products, implement product launch and release frameworks and work cross-functionally to drive unified messaging and positioning across a variety of disciplines.
- They will identify revenue opportunities in the digital field and work closely with key internal stakeholders to implementing digital technologies and tools.
MAIN RESPONSIBILITIES
- Creates and Executes a Digital Strategy for the Company’s digital media platforms including but not limited to Apps, Social Media Networks, Corporate Blogs and websites within budget
- Responsible for Business Line items including Cost and Revenues of Digital
- Owns the analytics platform including reports on audience, market, and competitive insights and report on a regular basis on the performance of assigned e-commerce channels and digital
- Measures and reports on performance of all strategies and digital marketing campaigns and assess against goals (ROI and KPIs).
- Develops Solution and Industry Expertise by becoming an expert in our products, use cases, and the markets we compete Research and analyze general industry & technology trends and preferences.
- Conducts Customer Analysis including defining and determining customer needs, experience, criteria, and expectations, through cross-functional collaboration with key internal stakeholders.
- Conducts Competitive Analysis by identifying competitors and evaluating their strategies. Assesses their strengths and weaknesses and develops counter-strategies and competitive
- Develops product positioning and product brand strategy by giving products and solutions an identity and image as to create an impression in the mind of the consumer.
- Establishes Company Positioning by defining the key benefits, market differentiation, product brand strategy, customer value, and the solution positioning across segments, markets, and
- Partners with Content team to set the messaging that will communicate our value proposition and differentiate the Company effectively at every customer
- Builds Cross-Functional Alignment by working closely with key internal stakeholders on the roadmap to identify key value drivers and to drive consistent and compelling messaging to effectively promote our solutions and products.
- Works with key internal stakeholders to create collateral including sales decks, product sheets, presentations/videos, demo scripts, battle cards, and case studies.
- Conducts Customer Presentations including Webinars and presenting at Industry
- Collaborates with key internal stakeholders to lead and manage vendor and partner relationships by providing strong guidance and allowing for constructive collaboration.
- Provides oversight and development of the Digital team to affect positive business outcomes.
- Responsible for the implementation of policies for the Commercial Management including, but not limited to, standards of output and ensures team compliance to same.
- Responsible for setting and delivering on financial targets as well as budget development and monitoring.
- Develops and delivers compelling, innovative and integrated commercial strategies that will resonate with our clients, and that provide long term commercially viable models.
- Must groom/develop capabilities of in-house talent.
- Has non-news editorial responsibility of the content for radio broadcast and is required to exercise sound editorial judgement.
- Ensures that the Company is in compliance to relevant laws, industry codes and national broadcasting regulations.
- Complies with Group’s processes and policies as set out and stated in ANSA McAL Blue Book.
- Performs all duties in conformance with appropriate health, safety, security and environmental and GML’s policies and procedures.
- Any other related duties, which may be assigned.
QUALIFICATIONS
- Master’s Degree in Marketing, Digital Technologies, Business Management or a related discipline.
EXPERIENCE
- 12 years’ or more in Product Marketing experience in Business-to-Business technology.
- Proven track record of partnering with Product Management to contribute to Product Strategy.
- Experience in dealing with international markets.
- Experience with online marketing tools and web-based technologies.
- Hands on experience with SEO/SEM and CRM software.
- Demonstrated problem-solving skills and the ability to manage complex, cross-functional projects to completion.
- Excellent written, verbal, and visual communication skills with significant attention to detail.
- Demonstrated experience developing, positioning, and messaging for products that serve multiple use cases and personas.
Apply Now
ANSA McAL Group of Companies Vacancies
To oversee all logistics for the Sales of the Commercial Division, including all Sales and Key Account Management, Stock Inventory, Purchasing, Inspections, Business Development, Training, Marketing and Brand Management, as well as the Main liaison to the principals.
JOB SUMMARY
To oversee all logistics for the Sales of the Commercial Division, including all Sales and Key Account Management, Stock Inventory, Purchasing, Inspections, Business Development, Training, Marketing and Brand Management, as well as the Main liaison to the principals. In this role the individual will also execute strategic plans to achieve business goals and ensure the company provides exceptional customer service to existing and potential clients.
RESPONSIBILITIES
(Daily)
- Overseeing the management of the Sales Staff and ensure targets are met
- Manage Key Account Clients
- Manage all Commercial Tenders
- Manage all stock and stock movement & unit bookings
- Handling all purchasing for the Truck division FUSO and Freight Liner
- All business development activities Brand Management and Marketing Strategy
- Liaison for the principal dealers for all brands; Brand Standards, sales initiatives, marketing initiatives and training
(Monthly)
- Standard monthly reports for Stock, Sales, Commissions and Financial Reports
- Assisting sales team with closing pending sales
- Coordinate incoming stock shipments
- Manage and update the division’s budget/ receivables
- Oversee monthly stock counts
- Review all deals for Compliance Standards
(Annually)
- Design and implement KPI Targets for the division (January yearly)
- Review KPIs Quarterly (ensuring final KPIs reviews are submitted by start November annually)
EXPERIENCE
- Five (5)+ years’ experience as a senior sales manager
- Over ten (10+) years’ experience in commercial/ heavy equipment sales
EDUCATION
- Bachelor’s Degree (ideally in Mechanical Engineering)
- Masters Degree (Leadership and or Management) is an asset
ANSA McAL Group of Companies Vacancies
To develop and execute the annual Marketing plan for a portfolio of assigned brands to deliver business objectives for the sector.
Location: Trinidad and Tobago
Company: ABEL Building Solutions
Job Summary: To develop and execute the annual Marketing plan for a portfolio of assigned brands to deliver business objectives for the sector.
Job Description:
- Responsible for the delivery & results of the brand strategic objectives (volume, market share, equity growth) across the region.
- Accurately identify the key “Must Win Battles” (MWB) for each of the assigned brands.
- Develop relevant brand strategies and campaigns. Create ‘local top spin’ to ensure that the communication and activities are relevant for the target consumers in all markets.
- Lead Consumer Insight research projects and conduct informal ‘research’ through frequent direct consumer contact to ensure the identification of relevant consumer insights.
- Develop and execute the annual marketing plan for region, based on the MWBs. This entails the following:
- a) Manage the relationship with Advertising Agencies and Graphics Contractor to ensure delivery of Above the Line strategy, inclusive of Media Buys, media placement, Out Of Home signage, etc.
- Manage Digital agencies to deliver relevant social media content delivering on reach, frequency and engagement targets.
- Develop, monitor and manage Below the Line activations for brands through increased coordination and delivery to execution teams within agreed planning timelines.
- Key liaison with Artwork developers to create all specific creative for brand execution.
- Provides input for strategic direction and new business opportunities for the brand.
- Manages the A&P budget by platform and ensures that all spend is aligned to target audience and the overall marketing plan.
- Lead all key local brand activations. This includes:
- Selection of key partnerships which are aligned to platforms
- Negotiate terms of each agreement
- Conceptualize new activation mechanics
- Liaise with suppliers/ promoters to ensure successful activation
- Lead presentations during monthly cycle plan meetings, to engage internal & external stakeholders to ensure successful activations.
- Conducts regular visits with trade and key customers, in conjunction with the Sales teams and front-line staff, to understand and respond to channel needs.
- Monitors competition and channel activities to guide brand strategy.
- Supports all research projects, utilizing results to develop marketing plans and strategies.
- Leads all brand launches and new initiatives.
- Provides advice, guidance, instructions and directions for internal stakeholders as needed to ensure the achievement of brand objectives.
- Contributes to the development of support staff – recommends training and development needs.
- Prepare monthly reports, evaluating past activations, volume performance, key opportunities etc.
- Performs any other related duties as may be required by the job function.
QUALIFICATIONS AND EXPERIENCE:
- Bachelor’s Degree in Business Management or Marketing.
- Master’s Degree in Business Administration (MBA), Marketing or similar field will be an asset.
- At least seven (7) years’ marketing/ brand management experience.
- Experience with Planning, Financials and Budgetary Control.
Apply Now
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