Feature Articles

How blockchain technology is quietly transforming industries beyond crypto

Beyond speculation: How blockchain technology solves real-world challenges.

Blockchain technology, often synonymous with cryptocurrencies like Bitcoin, is proving to be a revolutionary force far beyond digital currencies. While crypto remains its most famous application, blockchain’s core features—decentralisation, immutability, and transparency are driving innovation across industries. From supply chains to healthcare, this technology is solving long-standing challenges, enhancing efficiency, …

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Effective marketing lessons from a vodka brand that outsmarted tradition

Why effective marketing is about perception, not just product.

Effective marketing is not merely about selling a product, it’s about shaping perceptions, engineering desirability, and establishing emotional connections with consumers. In today’s saturated marketplace, where products often differ little in substance, effective marketing becomes the ultimate differentiator. It leverages psychology, storytelling, scarcity, and cultural cues to transform ordinary offerings …

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CapCut vs Premiere Pro: The ultimate video editing showdown for casual creators

CapCut vs Premiere Pro: Choose the right editor for TikTok, Reels and YouTube Shorts.

In the world of content creation, selecting the right video editing tool is paramount. For casual users, social media enthusiasts, and budding vloggers, the choice often narrows down to two prominent contenders: CapCut and Adobe Premiere Pro. While both platforms offer robust editing capabilities, CapCut emerges as the superior choice …

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How US tariffs are reshaping the advertising industry in 2025

Advertising budgets under pressure: The real cost of US tariffs.

Although US tariffs are not levied directly on services such as advertising, their impact is felt profoundly across the advertising ecosystem. This is primarily due to the pressure placed on advertisers themselves—companies that now face increased costs, disrupted supply chains, and economic uncertainty. In this climate, the advertising industry must …

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The most overrated Mother’s Day gifts (and what to get instead)

The worst Mother’s Day gifts to avoid (and what moms really want).

Mother’s Day is a time to celebrate the incredible women who’ve shaped our lives, but finding the perfect gift can be daunting. Many default to classic presents, unaware that some staples fall short of conveying genuine appreciation. To help you avoid clichés and choose meaningful alternatives, we’ve compiled a list of the …

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Give mom the gift of perfect health this Mother’s Day

Gift of perfect health: Lumen’s handheld metabolic coach.

This Mother’s Day, skip the flowers and chocolates—instead, give your mom the gift of lasting health with Lumen: The Handheld Metabolic Coach. Unlike fleeting gifts, Lumen empowers her to take control of her metabolism, energy, and overall well-being with science-backed, personalised guidance. Last Minute Gifts For Mother’s Day | Virgin Experience …

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Why isn’t the TikTok Creator Fund available in Trinidad and Tobago? Exploring the monetisation paradox

When will Trinidad get the TikTok Creator Fund? The truth behind the wait.

TikTok has taken Trinidad and Tobago by storm, with its vibrant dance challenges, comedic skits, and cultural storytelling resonating deeply with the twin-island nation’s creative community. Despite its popularity, local creators face a glaring hurdle: the TikTok Creator Fund and in-app ad revenue tools remain inaccessible. This article explores the …

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