ASMR videos
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ASMR videos an essential part of marketing your business

When you watch a marketing video, what does it make you think of? How does the video make you feel? Would you consider the video to be relaxing?

What is ASMR?

ASMR or auto sensory meridian response is a tingly feeling that generally starts on the scalp and moves slowly down the back of your neck and upper spine. ASMR is triggered by auditory and visual stimuli.

Many marketers are using ASMR as part of their videos as a way to resonate with their audience. ASMR videos can help reduce anxiety, help with sleep and even depression. ASMR videos also give viewers a sense of physically connecting with a brand.

They can feel the sensations of the brand. Millennials especially relate to ASMR marketing and describe the videos as “satisfying”. The idea of ASMR marketing videos is to give your audience the feeling that they feel safe, happy, and secure.

ASMR videos are relatively cheap to create and therefore, marketing teams don’t have to worry too much about the budget of their social media marketing campaigns. These videos have become quite popular, which is why they are so effective in the marketing world.

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ASMR videos examples

The most common types of ASMR videos include:

  • Whispering
  • Painting and other visual triggers
  • Food preparation
  • Nature videos

Let’s take a closer look at some ASMR examples and “triggers”. Everyone is different and people react to ASMR differently. For some people, ASMR doesn’t affect them at all.

  • Whispering
  • Tapping
  • Physical touch
  • Light
  • Crinkling or squishing sounds
  • Eating
  • Page turning

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Whispering

Whispering is generally the most common ASMR trigger. Most ASMR videos use whispering. Not all ASMR video creators use whispering, but rather just speaking softly. Using a soft voice or whispering gives most people a tingling response. Sometimes specific words can cause ASMR. This can help with relaxation.

Tapping

Simply tapping your fingers or nails on a table or some other surface can cause a tingling response. ASMR video creators often get creative on what surfaces they tap on to give sound variations.

Physical touch

Hair playing or face touching is commonly used in ASMR videos. An example of this would be the relaxing feeling you get while you’re getting your haircut.

Light

Light can be a visual stimuli of ASMR. An example of this would be someone waving a flashlight in front of a camera.

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Crinkling or squishing sounds

The crinkling of a wrapper, foil, or bubble wrap can induce a tingling response. Kinetic sands and water absorbing beads are commonly used to reach children, but can have an ASMR effect on all ages.

Eating

Watching someone eat can be disgusting to some people. However, it gives others an ASMR experience. Some examples include chewing or slurping. Many times cooking sounds like a sizzling steak can cause ASMR.

Page turning

Reading a book and focussing specifically on turning the pages can cause ASMR. Reading is a relaxing activity to many people so listening to or watching someone read can also cause an ASMR experience. Sometimes the movement of someone’s hand physically turning a page can cause ASMR. The visuals alone can be a “trigger” for some people.

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ASMR Ideas

Many major brands are using ASMR as part of their advertising.

  • Dove Chocolate
  • IKEA
  • Applebees Grill & Bar
  • McDonald’s with John Goodman
  • Lush
  • KFC with George Hamilton

Dove Chocolate

The Chinese ASMR Dove video in 2015 was the first major brand to create an ASMR marketing video. The video begins with someone opening a Dove candy wrapper and moves to a soft spoken voice. Visually showing the person’s lips, then the opening of the candy, and then the first bite.

IKEA

IKEA made an ASMR video titled “Oddly IKEA”.This video was targeted towards college aged young adults. The video featured IKEA’s dorm room furniture and essentials. The video uses a soothing, quiet, calm voice. The video has an intimate, uninterrupted feel. This ASMR video helped increase IKEA’s back to school sales.

Applebees Grill & Bar

Applebees created an hour long ASMR video of meat sizzling on the grill. The idea behind this video is to let viewers watch steak, chicken, ribs, and shrimp being grilled. The sound of the sizzling grill is meant to give people a sense of calm.

McDonald’s with John Goodman

Working with influencers is one creative aspect marketers use in the ASMR videos. McDonalds created an ASMR marketing video to advertise their fresh beef Quarter Pounders. John Goodman uses whispering in a microphone talking about the Quarter Pounder. He points out the taste, the melted cheese, pickles, onions, mustard and ketchup. Alongside John Goodman is a video of the actual burger he is describing. 

Lush

Lush Cosmetics released an ASMR video to market their brand’s cult-favourite products. This just may be the ticket to getting a good night’s sleep. Taylor Darling, one of the top ASMR YouTubers quietly whispers Lush Cosmetics product info and reviews. She taps her nails on a variety of product packages, drops items into fizzy water, and sprays body spray. This is all a way to get viewers to listen to the “sounds” of their skin care products.

KFC

KFC created an ASMR video of George Hamilton as Colonel Sanders in front of the camera whispering and making hypnotic hand movements. He uses trigger sounds with fabric and folding a silk handkerchief on the table. The video also includes mouth and chewing sounds while enjoying a tasty bite of crispy chicken. 

There are many other brands like Coca-Cola, Pringles, Skittles, Snickers, and Doritos that also use ASMR video marketing.

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Conclusion

Finally, which ASMR video resonates with you? ASMR marketing videos aren’t for every brand, but they are becoming an essential part of marketing and an option to explore for your business. Do you need help with your digital marketing or advertising? There are many digital marketing agencies that offer a variety of services to help you.

Author bio: Katie Meyers is an SEO Specialist at SEO Design Chicago. Before joining the SEO Design Chicago team, she interned for them, as well as interned as a Content Writer at HZD Creates. Katie is from Washington State and has an AA and a Social Media Marketing Certificate.

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