Websites are important in any business. They come and go (without warning), with all sorts of new features and improvements. Despite this rapid change in digital landscapes, many small businesses fail to keep up with the latest site updates. You need to make updates to your business site to help you stay competitive.
5 site updates you need to make
According to a report from Symantec, a cyber security firm, the number of confirmed data breaches worldwide increased by 38%. It means that cyber security is becoming increasingly important. Google even announced that internet users may start to see more websites with HTTPS instead of HTTP in its search results.
It is because Google wants to push websites towards encrypted connections, which adds an extra layer of protection against hackers and snoopers on unsecured public WiFi networks. If your website has an SSL certificate (also known as an SSL certificate), you will be able to use a protocol called HTTPS to encrypt communications with the website, which should significantly increase your site’s security.
Add eCommerce capabilities
Even if you plan to sell your products through your website, you should also integrate an eCommerce system that helps you manage your inventory. Digital marketing agencies in Kansas can help you keep track of which products are in stock and for how long to ensure that there are no gaps in the supply chain.
You might also generate sales reports, calculate profits, or even use this data to adjust prices. Ecommerce functionality isn’t always free of charge, but it can be a worthwhile investment.
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Make your site mobile-friendly
A survey found that more than half of all web traffic comes from mobile devices (53%), and this percentage is growing. While many factors contribute to a site’s ranking in Google, having a website that looks like it was designed for a smartphone is not one of them.
Google has made it clear that they do not prefer responsive websites (sites that adapt to different screen sizes), and there is no conflict between the two. Instead, Google prefers sites created using the mobile-friendly approach, for example, having separate mobile and desktop sites that share the same URL.
Add a social media connection
You should make it possible to share content from your website on social media platforms. It is an easy way to increase your website’s reach and generate more traffic. You should also consider upgrading the design to optimise your site for mobile viewing since more than half of all Americans own a smartphone or tablet computer.
Update your email marketing
With eCommerce becoming commonplace on the web, you need to make sure that your email marketing system is compatible with every device and offers a personalised user experience. Email marketing is one of the most effective forms of online sales because customers have already declared an interest in your product by giving you their contact information.
You will also want to make sure that you send the most relevant messaging to your customers, which must be easy to access from a smartphone or tablet.
Add social context to your site
If you are running a passionate community site, chances are that people will want to share their views and opinions about your business – and these comments should appear in an easily accessible place on the blog or forum.
Ensure your site is mobile-friendly for SEO purposes
It’s vital to have a website that displays correctly and looks good on every device. If you plan to grow your site, it’s best to be prepared for anything by doing site updates.
Websites with poor mobile compatibility ratings are more likely to be penalised by search engines, which means that many people could be missing out on your business because they can’t even reach your website. By ensuring that your site is easily accessible from every device, you can do site updates and significantly improve your online marketing.
Conclusively, a business website is important if you are looking to invest in your business. You should consider going ahead with any of the above site updates. These will help you reach more customers and generate more sales.
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