Digital transformation is the outcome of changes that occur with the application of digital technologies. The use of digital transformation across business and organisational activities, processes, competencies, and business models leverages the changes and opportunities of a mix of digital technologies and their impact on society.
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Digital transformation helps enterprises improve the customer experience, optimise the workforce, enhance the operational activities, and transform the products and services of the organisation.
The evolution of digital technologies, such as cloud computing, big data and analytics, mobility/social media, blockchain, Artificial Intelligence (AI), Internet of Things (IoT), robotics, and cybersecurity, has created the need for digitalisation across several industries.
These technologies are used by enterprises to improve or add more features to their traditional business processes while also helping enhance customer relationships.
Digital Transformation Market size to grow
According to a new market research, the Digital Transformation Market size to grow from USD 521.5 billion in 2021 to USD 1247.5 billion by 2026, at a Compound Annual Growth Rate (CAGR) of 19.1% during the forecast period.
The report is “Digital Transformation Market by Technology (Cloud Computing, Big Data and Analytics, Mobility/Social Media, Cybersecurity, AI, and IoT), Deployment Type, Organisation Size, Vertical (BFSI, Retail, Education), and Region – Global Forecast to 2026” published by MarketsandMarkets™.
Various factors such as increasing spending on marketing and advertising activities by enterprises, changing landscape of customer intelligence to drive the market, and proliferation of customer channels are expected to drive the adoption of digital transformation technologies and services.
Browse in-depth TOC on “Digital Transformation Market”
208 – Tables
55 – Figures
283 – Pages
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Scope of the Report:
|Market size available for years||2015–2026|
|Base year considered||2020|
|Forecast units||USD Million|
|Segments covered||Technology, Deployment Mode, Organisation Size, Industry Vertical, and Region|
|Geographies covered||North America, Europe, APAC, MEA, and Latin America|
|Market Drivers||Adoption and Scaling of Digital Initiatives|
|Market Opportunities||Demand for Personalised Digital Transformation|
|Largest Market||North America|
|Market Value in 2026||USD 1247.5 billion|
|Companies covered||Microsoft (US), IBM (US), SAP (Germany), Oracle (US), Google (US), Cognizant (US), HPE (US), Adobe (US), Accenture (Ireland), HCL Technologies (India), Broadcom (US), Equinix (US), Dell (US), Tibco (US), Marlabs (US), Alcor Solutions (US), Smart Stream (UK), Yash Technologies (US), Interfacing (Canada), Kissflow (India), Emudhra (India), Process Maker (US), Process Street (US), Happiest Minds (India), Scoro (UK), Brillio (US), and Aexonic Technologies (US).|
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By deployment mode, the Digital Transformation Market has been segmented into on-premises and cloud. The CAGR of the on-premises deployment mode is estimated to be the largest during the forecast period.
On-premises solutions are deployed with a one-time license fee and an annual service agreement, which includes free upgrades after a specified time. On-premises software solutions are depreciable assets and are affordable for companies that have the budget to make the initial investment.
The Digital Transformation Market has been segmented by organisation size into large enterprises and SMEs. The market for SMEs is expected to register a higher CAGR during the forecast period.
These enterprises are early adopters of digital transformation solutions. They are faced with the troublesome task of effectively managing security because of the diverse nature of IT infrastructure, which is complex in nature.
The Digital Transformation Market by vertical has been categorised into banking, financial services, and insurance, retail and eCommerce, media and entertainment, IT and telecom, healthcare and life sciences, government and defense, manufacturing, and education.
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The healthcare and life sciences vertical are expected to witness the highest growth rate, while the BFSI vertical is expected to have the largest market size during the forecast period.
The larger market size of the BFSI vertical can be attributed to the increasing usage of mobile devices to access banking services is driving the adoption of digital transformation solutions in the BFSI vertical.
The Digital Transformation Market has been segmented into five major regions: North America, Europe, APAC, Latin America, and MEA. APAC is expected to grow at a good pace during the forecast period.
The region will be booming, as it is experiencing a lot of new entrepreneur setups, which would be looking forward to acquiring new customers and gaining customer trust by involving new paradigms of digital technologies to have a competitive advantage over the established players.
Digital transformation vendors in this region focus on innovations related to their product line. China, Japan, and India have displayed ample growth opportunities in the Digital Transformation Market.
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