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Communications Manager TRHA
Communications Manager TRHA
Tobago Regional Health Authority (TRHA)
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Description
Applications are invited from suitably qualified professionals seeking opportunities in an environment that promotes safety, quality and equal employment opportunities.
JOB SUMMARY
The Communications Manager is responsible for the development, design and implementation of the policy framework for the effective communication of Tobago Regional Health Authority (TRHA) and for directing the development of an efficient corporate communication process for where stakeholders have access to relevant information. The incumbent is responsible for the development of a framework for the effective coordination of all internal and external communication with the overall purpose of establishing and maintaining a favourable reputation with stakeholder groups upon which the organization is dependent. The job will also require the development of strategic plans for the Corporate Communications Department, in order to achieve the vision of the Tobago Regional Health Authority.
PRIMARY DUTIES & RESPONSIBILITIES
- Develops policy guidelines for the design and implementation of creative and effective communications strategies including content management of TRHA’s website ensuring adequate integration into its operations.
- Delivers robust internal communication during periods of significant change and uncertainty across the organization, and the communities served by the TRHA.
- Develops corporate campaigns that support the TRHAs programmes/projects implemented to allow for the promotion of the organization’s business.
- Develops an Annual Corporate Communication Plan which incorporates corporate campaigns and departmental based campaigns, which needs to be published on an on-going basis.
- Fosters strong relationships with internal and external key stakeholders built and maintained to facilitate the proper dissemination of the communication and public education services of the TRHA.
- Leads, in the event of Emergency Disaster Management in communicating the organization’s position on the matter and the status of the situation.
- Identifies and implements effective communication techniques for fostering public participation in the provision of health care services in all communities across Tobago.
- Initiates the research, development and implementation of a communication strategy, standards and practices organization wide supervised in order to elicit, as well as promote the ethos of the organization.
- Develops and implements the strategic plan for the Corporate Communication Department to achieve the vision of the company.
- Leads team members of the Corporate Communication Department to execute all communication, public education and production activities.
- Encourages proactive cultivation of relationships with internal and external stakeholder organizations that will promote the work and reputation of the TRHA.
- Enhances the internal communication function of the TRHA through the establishment of an informed, engaged and inspired staff, and through the assurance that staff has a clear and positive grasp of what the TRHA stands for and what it is trying to achieve.
- Processes systems designed and implemented to allow staff to readily make their views known on any topic that affects them and the service they provide.
- Liaises with the Executive Management, the Board of Directors, to oversee, quality assure and approve all their press releases, publicity and marketing material before its printing and issue.
- Manages, in consultation with the Information Communication Technology Department, all aspects of the TRHA’s website and intranet to a high standard, and production of user friendly e-products in the light of regular user feedback.
- Assess the media relations/crisis communication function to assist with reputation management for the TRHA on a continuous basis.
- Serves as a subject matter expert in providing support, training and advice to the members of the Board/Senior Management/CEO, as well as preparation for media interviews provided on a continuous basis.
- Directs the conduct of quantitative, qualitative and/or desk research to assess the communications environment, both in general and for specific communications campaigns/projects.
- Oversees the maintenance of a database/directory of contact information and profiles.
- Promotes a customer service ethos by defining the needs of a diverse customer base and ensuring service outcomes/deliverables are consistent with defined needs and expectations.
- Performs other related duties as required.
QUALIFICATION & EXPERIENCE- Bachelor’s Degree in Public Relations / Communication / Journalism or related discipline from a recognized tertiary institution.
- Master’s Degree in a related field from a recognized tertiary institution.
- At least seven (7) years of professional service in corporate communications three (3) of which must be at a senior / supervisory level.
KNOWLEDGE, SKILLS & ABILITIES- Extensive knowledge of current theories and practices in communications research, planning and strategy, and the role of mass media.
- Extensive knowledge of media issues, social marketing theory and practice, communications strategies and implementation.
- Extensive knowledge of marketing, public relations, advertising, promotion and other marketing communications methods.
- Considerable knowledge of protocol procedures.
- Excellent leadership, interpersonal, communications and organizational skills
- Ability to work on a number of diverse projects simultaneously and meet deadlines on each whilst ensuring accuracy and timeliness of assigned projects.
- Extensive experience in events planning & management.
- Extensive knowledge of desktop publishing.
- Extensive knowledge of Microsoft Office Suite word processing software; Microsoft Office Suite spreadsheet software and MS Publisher.
Communications Manager TRHA
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