The creator economy has been fundamentally altered by private equity acquisitions that prioritise scale, monetisation and audience control over creativity, authenticity and independent journalism. What began as a decentralised digital ecosystem where individual creators could compete with traditional broadcasters has increasingly become a consolidated media marketplace controlled by investment firms, …
Read More »The end of social media influencers as the creator bubble is about to burst
In the vast landscape of social media, a storm is brewing, and the signs of a potential collapse are looming for social media influencers. The impending turbulence might catch many off-guard, but looking back a year from now, people may regret not foreseeing the unravelling of the creator economy. This …
Read More »Content creators: Get treated fairly on new platform by Chosen One
A decentralised blockchain powering content ecosystem was launched by Chosen One to solve dilemmas currently faced by for-profit content platforms and their billions of content creators and users. The protocol aims to put ownership and control of Content in its users’ hands and incentivise content creation. The platform also aims to …
Read More »Alexa.com to retire: 10 alternative analytical websites
If you own a website or work in the field of advertising, you would be familiar with the website Alexa.com. This should not be confused with Alexa the Amazon device, even though both are subsidiaries. Recently, a banner appeared on Alexa.com that directed you to the following message: We will …
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