Tag Archives: Canva

Hoist with their own petard: How aggressive pricing drives away loyal customers

Adobe and the collapse of trust among loyal customers.

Loyal customers are not created through lock-in, subscriptions or punitive pricing models, but through sustained trust, transparent value and respect for ownership. Adobe’s transition from perpetual software licences to Creative Cloud subscriptions became one of the defining corporate strategy shifts of the modern software era. The move transformed Adobe into …

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