If you’re running an e-commerce business in 2023, you understand how important a solid SEO strategy is when driving traffic and sales to your website. With Google constantly making updates to its algorithm, it can feel challenging to keep up with all the latest trends.
Luckily for you, there are a few different actions you can take to optimise your e-commerce website. Here are five SEO tips that all e-commerce businesses should be using in their 2023 SEO strategies.
5 SEO tips for e-commerce businesses
1. Utilise product schema
Product schema is a type of structured data that allows the search engines that crawl your e-commerce website to better understand your website’s products or services.
By properly implementing product schema, you give search engines like Google, Yahoo and Bing; important insight into your product or service names, specific pricing, descriptions, images and videos.
These all work to help your website appear more often on search results when searched with similar keywords, thus improving your web traffic and boosting sales.
If you are having trouble utilising the product schema, you can always get in touch with a skilled SEO agency. If you’re looking for one of the best SEO agencies in London. Finsbury Media is the Agency for you. The London SEO agency at Finsbury Media can take your e-commerce to the next level with all the right optimisation changes.
2. Optimise your images
Regardless of what you’re selling, high-quality images are a must. This is especially true for any e-commerce business.
The product images you showcase are sometimes the first impression people might have for your business, this can make or break a conversion.
Not only do high-quality images help boost your conversions, but they can also support your website in ranking higher on search results.
To effectively optimise your images for SEO, be sure to name each file with a descriptive keyword and alt text. You can also compress your images, which will help improve your page load time.
The speed of your website is also an important factor in terms of ranking position. Be sure to use high-quality and optimised images if you want to climb up the search rankings.
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3. Publish fresh content regularly
One of the best ways to show search engines that your site is active and relevant is by publishing fresh content on a regular basis.
A blog is a great way to do this—you can use it to write helpful guides, share industry news, or even just showcase your company’s personality.
Whatever you choose to write about, make sure that your content is well-written and informative—and don’t forget to optimise it for your target keywords!
4. Build high-quality backlinks
When it comes to SEO, establishing a nice profile for backlinks is essential. Backlinks are links from other websites back to yours, giving you credibility in the eyes of search engines.
They’re an essential part of SEO rankings and should be included in any e-commerce SEO strategy.
Start by focussing on establishing relationships with relevant and reputable sites and then collaborating in various ways to start building a few backlinks. This can be done by sharing infographics, guest posts or other useful resources.
Just reach out to a business in your industry that you’d like to work with and offer them something of value in exchange for a link on their site.
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5. Make sure your site is mobile-friendly
In today’s digital era more and more people are using smartphones for their shopping. With almost everyone conducting searches on mobile devices, it’s essential to have a responsive website.
This means that your website should offer a seamless user experience regardless of device and respond to every screen size. If your e-commerce website isn’t properly optimised for all devices, you miss out on a tonne of potential traffic and sales.
Make sure all of your pages can be easily accessed, your checkout functions are easy to access and everything loads quickly regardless of the device or browser. Your links and other buttons should be large enough to be tapped with a finger and everything should be easy to scroll.
By ensuring your site is optimised for all devices, you can be sure that you are climbing up the rankings and converting more users.
The landscape of SEO is constantly changing—but by following these five tips, you can stay ahead of the competition and ensure that all potential customers can find your e-commerce website in 2023 and for years to come. If you aren’t too sure about how to properly optimise your e-commerce website it’s always a good idea to get in touch with a skilled SEO agency.
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