Starting a business, serious black man working on laptop in light room
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Starting a business at home tips

If you’ve always wanted to start your own venture, consider launching a home-based business. There are countless ways to make money out of your home, whether it’s starting an online consulting business or selling a product. It’s important to learn some basics before you start, such as how to find your first customers and how to stay productive when you’re running a business from home.

How to find customers

When you’re setting up your business plan, it’s important to think about steps you’ll need to take to find your clients or customers. This typically requires some marketing know-how and hinges on your ability to connect with your audience. You don’t need to hire an expensive marketing agency to help you—many of these tasks can be done on your own with resourcefulness and strategy.

Build a website

The first thing you’ll need to do is build a great website. There are programs that can help you build one yourself, but if you want a website that’s highly functional with e-commerce or other specialized options, it’s a great idea to hire a freelance web designer to help you. A web designer could help you earn money off your website, whether it’s selling items online, creating a drop-shipping catalog, or allowing clients to book sessions with you.

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Have a social media presence

After your website is live, you’ll need a social media presence. Social media is a powerful tool for connecting with your audience, and there are plenty of effective marketing tactics you can employ that won’t cost you a dime. One great method is live streaming for your customers—this can be great for helping your audience feel connected to you on a personal level and will give customers insight into how you do business.


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Start a consultancy

Many professionals who want a break from the daily grind turn to consulting work as a home-based business. Consulting can be great if you have specialized knowledge in a particular industry, especially if it’s something you’ve been doing for a long time.

Decide on your services

Once you determine your specialty or niche, it’s important to decide what services or deliverables you can give your clients. This should be as specific as possible—your clients will want to know what they stand to gain from your knowledge, and it helps to lay that out for their decision-making.

Advertise and market

Professionals who want to start a consulting business should lean on their networks to find clients and learn what they can offer in the industry. Former colleagues or mentors can be helpful for finding clients, and you can always advertise through social media, newsletters, and even your email signature. Don’t be afraid to market your new business and make cold calls—you’ll likely gain some good leads at the very least.

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How to stay productive

It’s important to know how to stay productive if you’re working from home for the first time. Launching a business takes a lot of time and energy, and you’ll need to find ways to stay focused in order to get real work done.

One great way to improve productivity is by keeping your workspace clean and organized and tidying your home to eliminate bad or stagnant energy. If the energy in your home is negative, it will have a ripple effect on your work and inhibit growth and positivity. While you don’t have to do a deep clean every day, keeping your space tidy and surfaces clean will help you gain clarity and focus throughout your workday.

Use home-based business tools

Some of the things you’ll likely need for your home-based business are a laptop or desktop computer, an office desk and chair, and a strong internet connection. Depending on your business type, you may also need a printer to keep physical records or storage to keep inventory. Do research to determine what will help you do your job efficiently and without snags, but try to keep your costs low when starting out.

Get started

Setting up a home-based business isn’t rocket science, but it does take time and energy. When you know what kind of business you want to launch, set up a great website and make a marketing plan to find your first customers. Be sure to keep your workspace clean to keep the energy light and positive, and get the right tools to help you do your work efficiently and with ease.

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Starting a business

Starting a business

Starting a business

Starting a business

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