SEO is all about keeping up with new trends to stay ahead of your competitors. Your SEO trends knowledge can make you fly in the sky or it can make you fall into a dark hole.
With the heavy influence of AI tools, the SEO industry is passing from a major shift in 2023. The basics of SEO are still the same since its inception, but its processes are evolving now at a fast pace. The only constant thing about SEO at present is its ever-changing nature.
According to many SEO experts, SEO evolves with time. You can’t rely on SEO tactics those were once goldmines for many in the past. You need to keep yourself updated with the latest SEO trends to take advantage of your expertise.
As we navigate 2023, there are 11 key SEO trends you should keep an eye on.
With the rise of AI tools like Chatgpt, and Google Bard, quality content has become more valuable than ever. AI tools can only write as per their algorithm, but humans can write as per the search intent, and other humans’ emotions. So, if your attention is on unique, informative content never goes out of style.
Related article: Product review algorithm update ensures high-quality content
If your website is not user-friendly and needs 60+ seconds to give a clear idea of your website navigation, you’re going to lose lots of potential users. In 2023, make your website’s user interface your top priority. A user-friendly website is high on the SEO trends list for 2023.
The voice search from Google was never successful to beat the traditional typing search but with the introduction of tools like Alexa, Siri, and many others, you need to optimise for the voice search too. Keep an eye on voice search in the SEO trends for 2023.
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In the past, there was a huge debate around backlinks vs quality content. Many experts believe that quality content is enough to rank any page, but in 2023, if you’re looking for the #1 SERP, you can’t ignore the power of backlinks.
Related article: Strategies and tools for link building for marketers
Backlinks can build your brand from scratch. All you need to do is grab quality backlinks from high authority sources and avoid black hat techniques like exact match anchor texts, and forums backlinks. For e.g., if you’re building backlinks for your CBD store, then CBD backlinks from pure Cannabis websites are best to go for. They are niche relevant, attract targeted traffic, and have pure data similar to your website.
Related article: Role of link building in SEO: Driving organic traffic and rankings
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In 2023, artificial intelligence has become even more sophisticated than ever before. Search engines are getting better at understanding content and prioritising the content with more value for the readers. it’s not just about keywords, but the context and quality of the content.
With AI tools, you can easily find lots of potential keywords, topics, blog outlines, FAQS, and tags ideas to improve your organic search in 2023.
It’s 2023, and every individual is holding his/her own smartphone in their hand. With the boom of smartphones, the traditional search on desktops has decreased and eventually increased on mobile devices.
Since, desktops have bigger screens, and more functions, then you can’t expect the same results from a page on a desktop or a page on mobile devices. That’s why you need to optimise your web page for mobile users.
Making sure that your website is mobile-friendly isn’t just a nice-to-have anymore, it’s a must. Responsive design and fast loading times are key in mobile SEO.
Related article: Difference between mobile and web application security
The popularity of video content continues to rise. Search engines are favouring websites with engaging video content. So, dust off your camera and let your creativity shine! Do use social platforms like YouTube to grow your audience.
In 2023, Core Web Vitals, which measure how quickly page loads, becomes interactive, and stays stable, are playing a big role in rankings. If you haven’t focussed on this yet, now’s the time!
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For businesses with a physical presence, local SEO is essential. Make sure you’re optimising for local searches and keeping your Google My Business profile up to date.
Expertise, Authoritativeness, and Trustworthiness (EAT) are still being served in 2023. Make sure you’re providing accurate information, establishing yourself as an authority, and earning the trust of your users.
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11. Data privacy is paramount
With new regulations and an increased focus on privacy, it’s essential to ensure your website is compliant. Respect your users’ data privacy and clearly communicate your privacy policies.
SEO can sometimes feel like a rollercoaster ride, someday you’ll be at the top while someday you’ll feel low, but staying with the consistency of these SEO trends will help you keep your website on the right track. Happy optimising!
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