Link building
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Strategies and tools for link building for marketers

Link building is a crucial component of your overall internet marketing campaign. Whether you are just starting out or have been online for a while, you are likely looking for new ways to generate traffic and increase your website’s ranking. Here are some resources you may find helpful.

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Helpful resources for link building

Guest posting

One of the most effective link building techniques is guest posting. It’s an inexpensive way to gain exposure and boost search engine rankings. A good guest post can also help you build relationships with new visitors.

To maximise the benefits of guest blogging, you need to make sure you are creating quality content. This is important because it will allow you to develop long-term partnerships with your audience. And it will also increase the chance that you’ll get service inquiries from visitors.

Another important factor in guest posting is making your content unique. The more unique and valuable your content, the more likely it is to get noticed. To do this, you must include a link to your website and use proper wording for your post.

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Blog commenting

If you are a busy marketer, you know you have a finite amount of time to write content. That said, blog commenting is a great way to get your name out there and start link building. You can create links to your site using the right kind of comments. The results are well worth the effort.

A quick scan of the blogosphere will reveal that most of the top blogs in your field are already externally linked to each other. You can start building a list of links and a following by creating a few relevant and valuable comments.

It’s not just the links, however. For instance, if you can write content with a lot of panache, you can secure a guest post from an influential blogger.


According to the latest research, a good quality one could boost your SEO game by several notches. Using infographics in your content marketing efforts can help increase sales and bring in new clients.

You don’t have to spend your whole day on one, though. Some content creators opt to upload their work to various infographic-sharing websites. And while you may need help to get your hands on the full-fledged ad-in-the-post, you can certainly promote your creation via Twitter, Facebook or LinkedIn. The key is to make it enjoyable.

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Open site explorer

Link building is an essential pillar of any search engine optimisation strategy. This is because links can help increase traffic to your site and build authority. However, it’s important to remember that link-building takes time.

In addition to looking at competitor links, you should also look into your own backlinks. The more relevant and authoritative your site is, the more likely your sales page will rank.

Finding resource pages in your niche is one of the best ways to do this. These are sites that are linked to other valuable sites. An excellent example is the glossary of internet terms, which has landed 9,200 links from over 1,200 root domains.

Automating processes and tasks

Identifying which processes and tasks are a hassle is an excellent way to start. You may have a lot of repetitive, mundane tasks that you don’t enjoy doing. To create, conduct a review of your standard operating procedures (SOPs) to see what could be automated.

Automation can simplify many processes, including preparing invoices, distributing payments, tracking customer interactions, and handling orders. It can also help avoid errors and prevent customer frustration.

Automation can also reduce labour costs, improve communication, and increase productivity. For example, a bot can follow up on an email, reducing back-and-forth email communication and freeing up a rep’s time for more critical tasks.


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