Google introduced its new product review algorithm update in July 2022.
This update is the fourth in a series of updates which aim to target low-quality reviews and promote review content that is beyond the standard templated information in its search results rankings.
Essentially, Google has begun rewarding websites with insightful review content by ranking them above those with low-quality reviews. This new update will only really impact product review content.
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Not the last update for product review content
To ensure your page ranks highly, Google advises that businesses focus their attention on putting together more detailed, unique and insightful product review content to ensure it also differentiates from your competition.
Speaking of this new update, James Speyer, Senior Account Strategist at The Brains, says:
“It’s still too early to say exactly how this update will impact review pages and websites, but yet another update from Google focused on review content appears to be a clear indicator that they’re still working carefully to manage disingenuous review content that rates products without any genuine knowledge of the item that is being reviewed.
“The message is pretty clear from Google. They are intent on delivering honest and trustworthy reviews from legitimate product testers. This is likely not the last update we’ll see on product reviews as Google tests and refines the new sets of results this update gets.”
- James Speyer, Senior Account Strategist, The Brains
About The Brains
The Brains is a leading digital marketing agency in London, focused on strategies that offer unbeatable ROI and long-term business success. The Brains offers PPC, SEO, content marketing and lead generation services among others.
For more information please contact:
Jonathan Lemer, Director, The Brains
Telephone: 0333 050 7328
86-90 Paul Street
London EC2A 4NE
0333 050 7328
– Globe Newswire, London
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