Tag Archives: performance marketing

Although US tariffs are not levied directly on services such as advertising, their impact is felt profoundly across the advertising ecosystem. This is primarily due to the pressure placed on advertisers themselves—companies that now face increased costs, disrupted supply chains, and economic uncertainty. In this climate, the advertising industry must …

The global advertising industry, valued at over $1 trillion in 2025, faces unprecedented challenges as US tariffs reshape trade dynamics, supply chains, and consumer behaviour. While tariffs primarily target imported goods, their ripple effects have permeated advertising budgets, strategies, and operational frameworks. This article explores how tariffs are reshaping the …