Tag Archives: Customer loyalty

Loyal customers are not created through lock-in, subscriptions or punitive pricing models, but through sustained trust, transparent value and respect for ownership. Adobe’s transition from perpetual software licences to Creative Cloud subscriptions became one of the defining corporate strategy shifts of the modern software era. The move transformed Adobe into …

While it’s tempting to believe there’s a blanket statement like “Service providers should never give a discount,” the reality is more nuanced. While offering discounts can have downsides, it also has strategic uses which we also offer in this article. Here’s a breakdown of the potential cons to consider: Downsides …