Sweet TnT Magazine Trinidad and Tobago Culture
The precise targeting capabilities of over-the-top (OTT) methods (i.e., connected TV advertising) have tremendously and irreversibly changed the game. But there are still significant use cases for cable TV ads. If your #1 priority is demand generation and you need a guaranteed audience for your message, cable TV is one …
Read More »Maximising reach: Cable TV advertising strategies
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