From smartwatches to spa kits: What everyone is buying Dad this year.

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Google Trends reveal what everyone is buying Dad this year

As Father’s Day approaches, shoppers around the world are asking the same question: What is everyone buying Dad this year? According to Google Trends data for 2025, consumer behaviour is shifting from the cliché gifts of socks and ties to more thoughtful, tech-savvy and experience-based presents. If you’re looking for a gift that reflects what’s actually trending and not just traditional, this guide will help you stay ahead of the curve.

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Technology takes the lead in 2025

This year, the biggest surge in Father’s Day gift-related searches involves tech gadgets and smart accessories. Based on international search trends, the most popular gifts are wireless earbuds, smartwatches, and Bluetooth-enabled tools. The keyword “best smartwatch for Dad” saw a 300% increase globally between April and May 2025. Brands like Apple, Samsung and Garmin dominate the charts, but budget-friendly alternatives from Amazfit and Xiaomi are also trending strongly.

Google Trends shows a major spike in “smart home devices for Father’s Day”, with particular attention paid to smart speakers, video doorbells, and voice-activated assistants. Consumers are clearly looking for ways to make Dad’s life easier, safer, and more connected.

Searches for “Poco F7 Ultra Father’s Day gift” have risen rapidly in tech-focussed regions like India, the UK, and the Caribbean, reflecting a global desire to get Dad a powerful smartphone without paying flagship prices. Buyers are clearly prioritising performance, camera quality and battery life when selecting a device for Dad this year.

Personalised gifts see a resurgence

Beyond gadgets, Google Trends indicates a renewed interest in personalised and sentimental items. Phrases such as “customised gifts for Dad”, “engraved watch for Father’s Day”, and “photo books for Dad” are among the most common in the lifestyle and gifts category.

In the US and Australia, searches for “DIY Father’s Day gifts” are trending especially among teens and young adults, suggesting that younger gift-givers are keen on creating meaningful, handmade items that celebrate their unique relationship with Dad. Custom t-shirts, mugs with heartfelt messages, and hand-illustrated cards are making a comeback.

Personalisation platforms like Notonthehighstreet, and Redbubble are benefitting from this surge, with search data showing spikes in “Etsy Father’s Day ideas” and “unique gifts for Dad UK”.

Experience-based gifting gains ground

Experiential gifts are enjoying a boom in popularity this year, especially in countries with high vaccination and travel rates. Google Trends data for “Father’s Day experiences” reveals an increase in searches related to:

Beer tasting tours
Cooking classes
Hot air balloon rides
Race car driving experiences
Golf weekends

In fact, the term “Father’s Day experience gifts 2025” saw a 210% increase globally since April. Booking platforms like Tinggly and Virgin Experience Days are seeing more traffic as users search for non-material gifts that create lasting memories.

In the Caribbean, there’s a rising interest in local experiences such as “Father’s Day beach picnic ideas”, “Caribbean fishing charter for Dad”, and “Trinidad doubles tour with Dad”, showing that regional culture and nostalgia still influence modern gift choices.

Wellness and self-care are trending

Another unexpected but welcome trend in 2025 is the rise in health-conscious gifting. According to Google Trends, terms like “massage gun for Father’s Day”, “fitness tracker for Dad”, and “spa gifts for men” have been steadily increasing in search volume.

Fathers across all age groups are being encouraged to focus more on their wellbeing, with family members choosing gifts that support their physical and mental health. This includes weighted blankets, aromatherapy diffusers, yoga accessories, and meditation app subscriptions.

Global searches also show a rise in grooming kit-related terms. “Beard grooming kit for Dad” and “luxury shaving set” are among the top queries from shoppers aged 25 to 40. Subscription boxes for skincare and self-care are also being searched more frequently, with brands like Dollar Shave Club, Harry’s, and Lumin seeing increased visibility in the run-up to Father’s Day.

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Practicality still matters

Despite the growing focus on experiences and self-care, many consumers still opt for practical gifts. Trending searches like “best work backpack for Dad”, “durable wallet gifts”, and “everyday carry items for men” reflect an enduring interest in functionality.

Amazon’s international marketplace data shows increased interest in multi-tools, insulated tumblers, power banks, and car accessories. Shoppers are clearly looking for value and utility, especially in economically cautious regions where cost-effectiveness plays a major role in gift decisions.

Even with the rise of innovative gifting, essentials like tools and high-quality apparel remain part of the mix. The term “Father’s Day tool gift sets” continues to trend in countries like the US, Canada, and Germany, where do-it-yourself (DIY) culture remains strong.

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Top trending brands for Father’s Day 2025

By analysing Google Trends and retail partner data, a clear picture emerges of the top brands driving Father’s Day purchases this year. These include:

Poco: Especially the F7 Ultra, leading mid-range smartphone searches.
Apple: Still dominant with their AirPods and Apple Watch.
Garmin: Especially popular with fitness and outdoors-oriented dads.
Yeti: Their tumblers and coolers are widely searched across the US and Australia.
Leatherman: Known for multi-tools, trending globally for practicality.
Theragun: Their massage guns remain among the most searched wellness gifts.

Retailers like Amazon, Best Buy, Selfridges (UK), and Courts Caribbean are capitalising on this data with curated Father’s Day collections, boosting product visibility and conversions.

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Regional differences in Father’s Day trends

Father’s Day is celebrated on different dates worldwide, and this variation is reflected in search behaviours. In the UK, Father’s Day 2025 falls on June 15th, whereas many Caribbean and Latin American countries observe it on the third Sunday of June. In Australia and New Zealand, it’s celebrated in September.

Because of this, Google Trends reveals staggered spikes in related keywords throughout the year, depending on location. For instance, in Trinidad and Tobago, the phrase “Father’s Day gifts for Caribbean Dad” spiked early in June, while in Australia it trends in August.

In Japan, trending terms focus on gifts that honour tradition and subtlety, such as “high-end sake for Dad” and “Japanese shaving kit”. In Nigeria and South Africa, mobile devices and clothing top the charts, with local marketplaces showing growing demand for affordable but stylish options.

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Eco-friendly and ethical gifting

With sustainability on everyone’s mind, environmentally responsible gifts are trending strongly in 2025. Google Trends shows a 120% year-on-year rise in searches for “eco-friendly gifts for Dad”, particularly in Canada, the UK, and parts of Northern Europe.

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This year’s trends

Interestingly, many of the top-performing sites appearing in search results for Father’s Day gifts are optimised not just for traditional SEO, but also for answer engine optimisation. Queries such as “What should I buy Dad in 2025?” or “What are the top gifts for Father’s Day this year?” are being answered directly in featured snippets, People Also Ask boxes, and Google Shopping carousels.

E-commerce platforms that use schema markup, FAQs, comparison tables and conversational content are dominating the digital landscape. AEO ensures that consumers searching via voice assistants or mobile snippets are getting clear, immediate answers and those answers are driving the final purchase decision.

What everyone is buying Dad this year

So, what is everyone buying Dad this year? In 2025, the answer is far more dynamic and personalised than ever before. According to Google Trends, buyers are choosing gifts that combine utility, personal connection, and experience. The most common purchases range from tech gadgets like smartwatches and earbuds to customised keepsakes, wellness tools, and immersive experiences.

This shift represents a global recognition that modern fatherhood is diverse and so are the gifts that celebrate it. Whether it’s a smartphone in Trinidad, a balloon ride in Canada, or a personalised wallet in the UK, what everyone is buying Dad this year is something meaningful, modern, and memorable.

To stand out in the market or to simply give a gift that resonates, following Google Trends offers the most accurate insight into what truly matters to fathers around the world in 2025.

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