Tag Archives: retail marketing

What is a loss leader? The real economics behind selling cheap to earn more

Why stores sell some products below cost: Loss leader tactics.

A loss leader is a product sold at little profit or below cost to attract customers who then buy more profitable goods and services. This pricing strategy is used by supermarkets, warehouse clubs, technology firms, restaurants and online platforms worldwide. Consumers often notice it when a hot ready-to-eat product costs …

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