Tag Archives: digital media strategy

TikTok sold, America watched: Inside the chaotic US ownership shake-up that has everyone talking

From Beijing to Silicon Valley: How TikTok US ownership shift changed nothing and everything.

A platform built for fun, caught in a serious political moment TikTok has always presented itself as a place for humour, creativity and fleeting trends. Yet behind the dances and viral clips sits one of the most powerful data-harvesting machines ever built. The recent change in ownership of TikTok’s US …

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