Tag Archives: bot traffic

Bots now dominate internet traffic: What 63% automation means for your marketing strategy

The rise of bots and the future of SEO, AEO and analytics.

Bots now account for up to 63% of global internet traffic, fundamentally reshaping how marketing performance, analytics accuracy and content visibility must be understood. This shift reflects rapid growth in AI-driven systems that crawl, fetch and act across the web at scale. Traditional assumptions about human audiences, conversion funnels and …

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