Skimlinks
Esmen's Curry Powder

Home-based curry powder makes international debut

Elizabeth Ainsworth is a Caribbean-Canadian entrepreneur and curry enthusiast. She has been making major strides in spreading the gospel of curry, as her unique brand Esmen’s Curry Powder continues to expand, please palates and gain global favour with foodies and experts alike.

Boasting a unique formula which came to Jamaica from India by Elizabeth’s great-grandmother, Esmen’s Curry Powder is the end result of successful experimentation with traditional curry which effectively balances rich and deliciously spiced flavour.

Esmen's Curry Powder
The generational-inspired recipe came to Jamaica from India by Elizabeth’s great-grandmother and uniquely combines 5 spices.

The beloved recipe is a fusion of turmeric, cumin seeds, coriander seeds, fenugreek seeds and black peppercorn blended in small proportions to ensure the highest quality in its flavour and to maintain the authentic and rich aroma in curry dishes. These spices are packed with antioxidant and anti-inflammatory properties, which promote many health and digestive benefits.

Curry powder reaches UK, Canada, US and Caribbean

The journey of Esmen’s Curry Powder began in Jamaica in 1984, when Elizabeth’s mother (after whom the product is named) started selling the curry powder as a home-based business in order to fund her daughter’s education.

Esmen's Curry Powder
Elizabeth Ainsworth

The curry powder made its international debut years later when Elizabeth was living in England and prepared dishes for friends using the family’s signature spice. The immediate approval and consequent demand for it propelled her into becoming an ambassador and distributor for the UK market.

Fast forward to present day, now residing in Canada, Elizabeth was energised with motivation during the pandemic lockdown to relaunch the brand and take it to the masses.

Screenshot 2022 11 30 153757 1

The Jamaica-born, Toronto-based businesswoman spoke on the praise which the brand has received from the public, the media and renowned social media influencers saying, “I have had positive feedback from everyone. They love how the 5 spices combined, authentically flavoured and aromatised their curry dishes as well as the high-quality packaging for the powder itself.”

The family owned and operated business has already made massive inroads and gotten the products to various consumers and retail outlets in the greater Toronto area, across Canada and even in the US, adding to its already established UK presence.

Three kitchen appliances in one pitcher

Screenshot 2024 07 18 191716

The Ninja® Foodi® Power Blender & Processor allows you to blend and power through the thickest ingredients at any speed. Crush, blend, food process, and mix dough all in one versatile pitcher.

Ninja® Foodi® Power Blender Ultimate System with XL Smoothie Bowl Maker and Nutrient Extractor*

US$239.99

Ninja® Professional Plus Kitchen System with Auto-iQ®

US$219.99

Ninja® Professional Plus Kitchen System with Auto-iQ®

US$179.99

Online purchase and delivery

With goals to expand the product line to include a Curry Marinade and reach more customers, Elizabeth who is also an IT professional has put online purchase and delivery infrastructure in place. The determined and dedicated entrepreneur also aspires to meet the brand’s growing demand by further engaging retail distributors and getting the FDA-approved product into large supermarket chains across Canada, the US, the UK, and even the Caribbean region.

Additionally, through her cooking videos on the brand’s social media platforms, the fun-loving and optimistic Elizabeth offers viewers ways in which they can make Esmen’s Curry Powder a part of their weekly meal plans. This effort is not only to carry on the legacy of the generational-inspired recipe but to also add to the overall global promotion and use of curry powder and curry dishes.

EXPLORE THE COMPLETE SELECTION OF COUNTERTOP STAND MIXERS

TILT-HEAD STAND MIXER

MINI TILT-HEAD STAND MIXER

BOWL-LIFT STAND MIXER

COUNTERTOP STAND MIXER COLORS FOR ANY DECÓR

*Attachments sold separately.

She remains thankful for all the patronage and encouragement she’s received with this venture, sharing, “Thank you with all my heart. I am eternally thankful for your support. Stay tuned as I am continuously looking for ways to grow Esmen’s Curry Powder.”

Learn more about ‘Esmen’s Curry Powder’ by visiting: www.esmenscurrypowder.com/

Follow the brand on Facebook and Instagram via @esmenscurrypowder

Sonique Solutions, Toronto, Ontario

___________________________

Playstation 5 Pro

Every month in 2024 we will be giving away one PlayStation 5 Pro. To qualify join our Facebook group, TikTok and Subscribe to our Sweet TnT Magazine YouTube channel

When you buy something through our retail links, we may earn commission and the retailer may receive certain auditable data for accounting purposes.

You may also like:

Sorrel Liquor: Christmas drink with exotic twist

Cheap food: The Promise Basket ensures T&T families are satisfied

Trini dishes showcased at restaurants in London

Baigan, melongene choka, baba ghanoush… recipe

Aquaponics systems made for organic food, less bills

Home-cooked food loaded with taste and love

Creole food for those who love old-fashioned cooking

Best Budget Gaming Smartphone

Motorola Edge+ 5G

Product Dimensions163 x 76 x 9 inches
Item Weight6.9 ounces
ASINB09TG89P52
Item model numberPAT60001US
OSAndroid 12
RAM8 GB
ROM512 GB
Wireless communication technologiesCellular, Wi-Fi
Connectivity technologiesBluetooth, Wi-Fi, NFC
GPSTrue
Special FeaturesTouchscreen, Bluetooth Enabled, Fast Charging Support, 8 GB RAM, IP52, Glonass, Dual Camera, LTEPP, Wireless Charging, Water Resistant, Video Calling, 4K Video Recording, Text/Messaging, AGPS, 512GB Internal Storage, Android 12, Camera, Galileo, Smartphone, Built-In GPS, Mobile Hotspot Capability
Display technologyOLED
Other display featuresWireless
Device interface – primaryTouchscreen
Other camera featuresRear, Front
Form FactorSmartphone
ColourCosmos Blue
Battery Power Rating4800
Included ComponentsSIM Tray Ejector, Adapter, USB Cable
ManufacturerMotorola


Was US$999.99
Now US$499.99

About Sweet TnT

Our global audience visits sweettntmagazine.com daily for the positive content about almost any topic. We at Culturama Publishing Company publish useful and entertaining articles, photos and videos in the categories Lifestyle, Places, Food, Health, Education, Tech, Finance, Local Writings and Books. Our content comes from writers in-house and readers all over the world who share experiences, recipes, tips and tricks on home remedies for health, tech, finance and education. We feature new talent and businesses in Trinidad and Tobago in all areas including food, photography, videography, music, art, literature and crafts. Submissions and press releases are welcomed. Send to contact@sweettntmagazine.com. Contact us about marketing Send us an email at contact@sweettntmagazine.com to discuss marketing and advertising needs with Sweet TnT Magazine. Request our media kit to choose the package that suits you.

Check Also

Keto diet

How to plan and prepare meals for a keto diet for the week

The keto diet is a low-carb, high-fat diet that has become increasingly popular in recent …

Feni: The unexpected journey from farm to flask.

Feni: From humble beginnings to a premium spirit – the journey of Goa’s iconic drink

Goa, the smallest state in India, is famed for its golden beaches, vibrant culture, and …

Leave a Reply

Discover more from Sweet TnT Magazine

Subscribe now to keep reading and get access to the full archive.

Continue reading