Yara International ASA wants to support as many farmers around the world as possible in growing a nature positive food future, regardless of what platform they chose, says Victoria Pace, VP Yara AgTech.
The company opens its AgTech portfolio up to third parties through the new agricultural API-solution, YaraFX Insight. The announcement was made at the 4th World Intelligent Farming Summit on June 6, 2023.
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The tool will make recommendations based on Yara’s more than 100 years of crop nutrition knowledge, global field trials and over 800 agronomists worldwide, available for integration into third-party digital platforms.
“It is crucial that we collaborate to farm more sustainably, reduce global emissions, maximise yields, and ensure that farmers can prosper. The industry is moving towards stronger collaborations with partners and building interconnectivity between digital services,” says Pace.
Yara opens the door for newly connected farmers
YaraFX Insight is an API-based solution that enables farmers worldwide to access Yara´s industry leading crop-nutrition knowledge in platform of their choice, offered by partners.
Yara has developed a portfolio of agronomic, science, and data-based tools, including crop nutrition plans, variable-rate nitrogen application maps, on-field analysis tools, and biomass monitoring maps.
Approximately five million farmers use Yara’s digital products. Now, these features can be integrated into the platforms of other leading AgTech providers.
This advancement will open the door for newly connected farmers to benefit from industry leading insights, ultimately making it easier for them to improve nutrient use efficiency, crop yield, soil health, and profitability.
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Aiming to cover 150 million hectares by 2025
“We aim to cover 150 million hectares with our digital services by 2025. The key driver behind this is to support as many farmers as possible to improve their yields based on science and our industry leading crop nutrition knowledge.
“With YaraFX Insight, we enable a collaborative approach to do so within the growing AgTech industry,” says Marcus Birke, Head of Product, AgTech APIs, Yara International.
Yara launched YaraFX Insight Ag-API offering at the 4th World Intelligent Farming Summit in Berlin, where the company also held a keynote on how to put the EU farm to fork strategy into action.
Marius Wærhaug Madsen
M: +47 977 23 199
Head of Product, AgTech APIs
Yara grows knowledge to responsibly feed the world and protect the planet. Supporting their vision of a world without hunger and a planet respected, they pursue a strategy of sustainable value growth, promoting climate-friendly crop nutrition and zero-emission energy solutions.
Their ambition is focussed on growing a nature positive food future that creates value for their customers, shareholders and society at large and delivers a more sustainable food value chain.
To achieve their ambition, they have taken the lead in developing digital farming tools for precision farming and work closely with partners throughout the food value chain to improve the efficiency and sustainability of food production.
Through their focus on clean ammonia production, they aim to enable the hydrogen economy, driving a green transition of shipping, fertiliser production and other energy intensive industries.
Founded in 1905 to solve the emerging famine in Europe, the company has established a unique position as the industry’s only global crop nutrition company.
They operate an integrated business model with around 17,500 employees and operations in 60 countries, with a proven track record of strong returns. In 2022, the company reported revenues of USD 24.1 billion.
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