Tech for Agri

Tech for Agri: Pinduoduo focusses on increasing market accessibility

Pinduoduo has made its “Tech for Agri” vision a core priority, with a focus on increasing market accessibility through its e-commerce platform, improving digital inclusion and literacy through tailor-made online training programmes, and fostering innovation to deliver a productivity leapfrog by promoting agritech solutions and horticultural breakthroughs.

The internet platform that connects millions of farmers and consumers directly through its interactive e-commerce platform continues to spearhead its “Tech for Agri” effort in using technology to drive agricultural modernisation.

Since its beginnings as an online fresh produce retailer, Pinduoduo has identified technology as the key to driving efficiency gains and boosting farmer incomes.

ā€œWe champion ‘Tech for Agri’ and promote technology for agricultureā€

“Technology will unlock the full potential of agriculture and allow the sector to reap the benefits of the digital economy,” said Chen Lei, Chairman and CEO of Pinduoduo. “At Pinduoduo, we champion ‘Tech for Agri’ and promote the use of technology for agriculture.”

Founded in 2015, Pinduoduo has grown to become a major digital platform with more than 880 million users. More than 16 million farmers have connected to the digital economy through the platform. The company has used the platform’s unique position to solve practical problems that consumers and farmers face.

Market access

Pinduoduo’s digital platform has helped millions of consumers discover new agricultural specialties. Millions of farmers now have the opportunity to boost their incomes through direct access to a wider consumer market. The increased transparency and communication channel have led to more productive planning and coordination in food production and distribution.

Digital skills

To ensure that farmers who are generally less tech equipped have the right digital skills and to enlarge the talent pool for agriculture, Pinduoduo has developed a comprehensive suite of online courses to teach farmers how to start and grow their online businesses. The company has trained more than 100,000 e-commerce savvy “New Farmers,” who have gone on inspire others in their communities to follow suit.

Crop praying agricultural drone

Unmanned aerial vehicle (UAV),Ā 10km range


Fostering horticulture innovation

Pinduoduo works with top universities globally to explore how to fundamentally drive the productivity of agriculture while reducing its impact on the environment.

The company has been organising annual Smart Agriculture Competitions since 2020 that challenge data scientists and agricultural researchers to develop practical precision farming technology as part of efforts to promote sustainable, innovation-led growth in agriculture.

The current edition of the competition involves a vertical farming challenge, where participants can gain first-hand experience of this innovative mode of agricultural production.

About Pinduoduo Inc

Pinduoduo connects millions of agricultural producers with consumers across China. Pinduoduo aims to leverage technology to bring more businesses and people into the digital economy so that local communities can benefit from increased productivity and create value through new market opportunities. For more information on Pinduoduo, please visit the content hub at

Source: Pinduoduo Inc. 

– Globe Newswire, Shanghai, China


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