Vita Coco introduces coconut juice, its boldest coconut water

A refreshing blend of coconut water and a burst of tropical, refreshing flavour, Vita Coco Coconut Juice is a thirst-quenching beverage to help you beat the summer heat. Leading coconut water brand Vita Coco (NASDAQ: COCO) is transporting your taste buds to the tropics with the launch of its boldest-flavoured coconut water yet.

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Original with Pulp and Mango flavours

Vita Coco Coconut Juice, the brand’s first juice offering, is available June 2 right in time for summer sipping. Conveniently canned for consumers who need a quick on-the-go boost, Vita Coco Coconut Juice is available in two bold flavours – Original with Pulp, and Mango.

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These have a sweet, unexpected taste that demands one more sip. It is gluten-free and non-GMO, and 50 calories for Original with Pulp (per 8 fluid ounces) with 10 grams of sugar, and 80 calories for Mango (per 8 fluid ounces) with 17 grams of sugar.

Hydrating and nutritious

“Coconut Juice propels us into a new category, while allowing us to bring the power of coconuts to new consumers,” said Jane Prior, Chief Marketing Officer at The Vita Coco Company. “A sweeter canned option of our hydrating and nutritious coconut water expands our consumption occasions by offering refreshing, bold flavours that pack the biggest tastebud punch.”

Vita Coco Coconut Juice is sold in 16.9 oz aluminium cans and is available at 7-Eleven stores and other convenience store locations across the East Coast and Southeast for an MSRP of $2.49 per unit. Limited 12 pack quantities of Vita Coco Coconut Juice are also available online at www.vitacoco.com.

To learn more about Vita Coco, visit vitacoco.com. You can also connect with Vita Coco on Twitter, TikTok, and Instagram.

About Vita Coco

Vita Coco is the leading coconut water beverage brand, celebrated for bringing the benefits of coconuts to the world. Championed by informed consumers, health and wellness experts, pro-athletes and celebrities for its nutrient-rich hydration, Vita Coco’s portfolio now includes coconut milk and coconut oil. For more information, please visit vitacoco.com.

About the Vita Coco company

The Vita Coco Company was co-founded in 2004 by co-CEO Michael Kirban and Ira Liran. Pioneers in the functional beverage category, The Vita Coco Company’s brands include the leading coconut water, Vita Coco; clean energy drink Runa; sustainable enhanced water, Ever & Ever; and protein-infused water, PWR LIFT. With its ability to harness the power of people and plants, and balance purpose and profit, The Vita Coco Company has created a modern beverage platform built for current and future generations.

-GLOBE NEWSWIRE, New York

In local news

Singh eyes coconut water industry

Avinash Singh, Minister in the Ministry of Agriculture, Land and Fisheries (MALF), stated on Wednesday 1^st June, 2022 that Trinidad and Tobago could benefit “substantially” from the revitalisation of the coconut industry, as global demand increases for products derived from coconut. The statement was made during a workshop hosted by Caribbean Agricultural Research and Development Institute (CARDI).

The workshop, held at the Sugarcane Feeds Centre in Longdenville, Chaguanas, focussed on “Lethal Yellowing” and improved integrated pest management methods for managing the South American palm weevil.

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Singh said, “the global coconut water market was valued around US$4.27 billion in 2019, with an expected annual growth rate of 16.1 percent from 2020 to 2027, and local coconut production was one of the commodities targeted for development by the MALF, noting a resurgence of the sector worldwide and growing demand for its products and by-products.

“The industry has the potential to contribute favourably to T&T’s GDP, as well as it aligned with the growing health-conscious market. Trinidad and Tobago stands to benefit substantially from the sustainable revitalisation of the coconut industry, the products and by-products of which have increased in demand and continue to attract a favourable price globally.”

The coconut industry was one of the largest sources of economic activity and development of rural communities along Trinidad’s east coast, the industry suffered a decline in the 1970s and 1980s. Mainly because of pests and diseases, namely Cedros Wilt and Red Ring disease, as well as the thrust towards the use of soya bean oil in favour of coconut oil. This resulted in abandoned estates and aged plantations “which left us essentially unprepared for any eventual/actual resurgence which would take place within the sector”.

Singh stated: “Since the 1990s, the growth in demand for tender coconut water and other by-products of coconut have been phenomenal, resulting in significant increases in price. Coconut by-products are now regarded as beneficial to human health and well-being with an increasing demand locally, regionally and internationally that now exceeds our current supply.”

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He added: “Over the past few years, people worldwide are increasingly adopting several healthy and nutritional drinks to maintain a healthy lifestyle and coconut water is by far the leading plant-based water available for sale.”

The workshop was facilitated by a specialist technical team from the International Trade Centre; the Coconut Industry Board (Jamaica); and the University of Florida. It was funded by the European Union under the Alliances for Coconut Industry Development Expansion and Enhanced Support for the Caribbean (ACIDEES) project, stated a news release from the Ministry of Agriculture.