StartEngine campaign
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StartEngine crowdfunding campaign launched to fund AI coaching platform

A campaign on equity crowdfunding platform StartEngine was launched by tech startup to fund and market its AI-driven, SaaS-based mobile coaching experience that provides personal development paths and situational coaching to users.

Combining behavioural methodology with machine learning, was created to address the high cost and lack of scalability of traditional leadership development and coaching programmes within organisations. 

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“ is a game-changing platform that enables organisations of all sizes to provide their workforce with high-quality, cost-effective leadership development and coaching,” said CEO Jim Hart, former CEO of the culture-shaping firm Senn Delaney. 

“Our platform’s unique capability is to use AI/Machine Learning to align coaching with each organisation’s priorities. And, because it’s driven by AI, it breaks the traditional coaching barriers of cost and scalability by providing personalised, private coaching anytime, anywhere, with just-in-time recommendations to help individuals be more successful.”

Find’s campaign on StartEngine

Using micro-measurements based on proprietary behavioural methodologies, continuously gathers data from users who have opted in as they participate in secure online meetings and consume content.

This data is mapped, analysed, anonymised, aggregated, and made available on a dashboard where leaders can track and guide progress. Each user receives confidential, personalised recommendations and content to guide their own development.

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For more information on, visit their website at

The StartEngine equity crowdfunding campaign gives entrepreneurs the ability to raise capital from the public and offers investors the opportunity to have partial ownership of the company.’s campaign on StartEngine can be found here:

About was formed by a group of leadership development professionals, experienced AI/Machine Learning developers and PhDs who have researched high-performance leadership characteristics to empower organisations and provide their workforce with broad access to leadership coaching.

Their offerings help users develop essential skills for successful leadership: continuous learning, clear communication, effective meetings, positive group dynamics, the ability to navigate difficult situations, and organisational alignment. brings leadership coaching to everyone, anywhere, anytime.

– Globe Newswire, Irvine, California


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