Popular YouTubers KSI and Logan Paul are facing a lawsuit over their sports drink, Prime Hydration. The lawsuit alleges that Prime is marketed as a healthy beverage packed with vitamins and antioxidants, but it actually contains harmful chemicals perfluorooctanesulfonic acid (PFOS), a type of per- and polyfluoroalkyl substance (PFAS). Here’s …
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The rise and fall of PRIME a case study on influencer marketing
Just one year ago, PRIME was an unstoppable phenomenon. It wasn’t just a drink; it was a cultural touchstone. Supermarkets shelves were emptied within seconds, online auctions saw bottles fetching upwards of US$10,000, and social media buzz was deafening. This meteoric rise, fuelled by a potent combination of celebrity power …
Read More »Spring and summer energy savings through window repair
These days is seeming as though the price of everything just keeps going up. As we transition to another season and temperatures start to climb, you may have second thoughts about reaching for the AC remote. However, cranking up the AC can quickly translate to skyrocketing energy bills. Fortunately, a …
Read More »Understanding stroke recovery and prevention: Insights and strategies
A stroke occurs when blood flow to the brain is interrupted, depriving brain tissue of oxygen and nutrients and leading to the death of brain cells. The aftermath of a stroke can vary widely among individuals – some may recover completely, while others might face long-lasting complications. Understanding the nuances …
Read More »The transformative health benefits for women who quit smoking
Smoking has long been recognised as a major public health concern, with numerous detrimental effects on both men and women. However, women who quit smoking experience specific and transformative health benefits. From improved cardiovascular health to enhanced fertility, the advantages of kicking the smoking habit are manifold and extend across …
Read More »The prophecy of the red heifer: A catalyst for catastrophe
What if we told you that we were living in the end times, and it’s all because of a red cow? In a world rife with geopolitical tensions, one seemingly obscure element has emerged as a potential harbinger of global catastrophe: the red heifer. What might appear as an esoteric …
Read More »Read this before you update to iOS 17: Addressing NameDrop concerns
Apple’s iOS 17 update brings a wave of exciting new features, including the convenient NameDrop for sharing contact information. However, there’s been some buzz about potential security vulnerabilities with NameDrop. Let’s clear the air and explore what you need to know before updating. What is NameDrop? Imagine swapping contact details …
Read More »Capital flight: What happens when governments nationalise bank accounts
In recent years, the spectre of capital flight has haunted countries grappling with economic instability, as governments, in desperate bids to solidify control and stabilise their economies, have taken drastic measures by nationalising bank accounts. Such interventions, far from being a panacea, have often precipitated dire consequences for the national …
Read More »State-sponsored health checkups: A prescription for early detection and equity?
The idea of state-sponsored health checkups for all citizens is a complex one with compelling arguments on both sides. Here are some of the key points to consider: Potential benefits: Early detection and prevention of disease The power of early intervention: Early detection and intervention are transformative tools in the …
Read More »Why remote personal training with Copilot is your ticket to fitness success
Struggling to navigate the ever-growing maze of fitness information and fads? Wish you had a personalised guide by your side, cheering you on and tailoring a plan just for you? Look no further than MyCopilot.com! This innovative platform connects you with a certified coach who becomes your partner in achieving …
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