Discover why 87% of moms prefer experiences over gifts and where to book them now!

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Why 87% of moms prefer experiences over gifts – and what to book now

In recent years, a significant shift in gifting trends has emerged: 87% of moms now prefer experiences over traditional gifts, according to a 2023 survey by the Experience Economy Institute. This growing preference isn’t just a fleeting trend—it reflects deeper values, emotional connections, and a desire for lasting memories rather than material possessions.

If you’re searching for the perfect way to celebrate the special moms in your life, understanding why experiences resonate so strongly can help you choose unforgettable gifts. Plus, we’ll reveal the top experience-based gifts to book right now that will make her feel truly appreciated.

Why moms choose experiences over material gifts

Last Minute Gifts For Mother’s Day | Virgin Experience Days

No matter how many times we tell ourselves we’ll be prepared for Mother’s Day, it always springs up on us. Luckily, we’re here to save the day with our collection of last minute gifts for Mother’s Day.

1. Memories last longer than objects

Physical gifts, no matter how thoughtful, often lose their novelty over time. A study from Cornell University found that people derive more happiness from experiential purchases because memories grow fonder with age, while material items depreciate in emotional value.

For moms, who often prioritise family bonds, a shared experience—like a weekend getaway or a cooking class—creates stories that last a lifetime.

2. Less clutter, more meaning

Modern motherhood is increasingly minimalist. Many moms are overwhelmed by toys, gadgets, and knickknacks that accumulate at home.

Experiences, on the other hand, provide joy without adding to the clutter. A spa day, concert tickets, or a family photoshoot delivers meaningful enjoyment without the stress of more “stuff”.

3. Strengthening relationships

Gifting an experience often means spending quality time together, which is what many moms crave most. Whether it’s a mother-daughter wine-tasting tour or a family adventure like zip-lining, these moments foster deeper connections.

Research from The Journal of Positive Psychology confirms that shared experiences enhance relationship satisfaction far more than exchanging material gifts.

4. Personalised and thoughtful

A generic gift card or another scented candle can feel impersonal. But booking an experience tailored to her interests—whether she loves wellness, travel, or learning something new—shows genuine thoughtfulness. For example, a pottery workshop for a creative mom or a hot air balloon ride for an adventurous one speaks directly to her passions.

5. The joy of anticipation

Experiences offer double the happiness: the excitement of planning and the joy of the event itself. A University of Surrey study found that people experience elevated moods for weeks before an anticipated event. Gifting a future getaway or a concert gives her something to look forward to long after the initial surprise.

The best experience gifts to book now

Now that you know why moms love experiences, here are the top bookable experiences that will make her feel cherished.

1. Spa & wellness retreats

After years of putting others first, moms deserve relaxation. Book a luxury spa day with massages, facials, and hydrotherapy. For an extended treat, consider a weekend wellness retreat with yoga and meditation.

Top picks:

Couples’ spa escape (Perfect for partners to reconnect)

Mother-daughter spa package (Bonding over pampering)

2. Adventure & outdoor escapes

For the thrill-seeking mom, adventure experiences create unforgettable excitement. Think:

Hot air balloon ride (Stunning views & serenity)

Zip-lining or white-water rafting (For adrenaline junkies)

National park getaway (Hiking, glamping, and stargazing)

3. Culinary experiences

Foodie moms will adore:

Private cooking class (Learn from a chef together)

Wine or chocolate tasting tour (A delicious day out)

Farm-to-table dining experience (Fresh, gourmet meals)

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4. Creative workshops

If she loves crafting or learning, consider:

Pottery or painting class (Hands-on creativity)

Floral arrangement workshop (Take home a beautiful bouquet)

Calligraphy or jewellery-making course (Skill-building fun)

5. Travel & mini getaways

Short trips create lifelong memories:

Beachside weekend (Sun, sand, and relaxation)

Cosy cabin retreat (Fireplace, hiking, and family games)

City exploration package (Museum tickets, fine dining, and shopping)

6. Unique & once-in-a-lifetime experiences

For an extraordinary surprise:

Sunset sailboat cruise (Romantic and peaceful)

Helicopter tour (A breathtaking perspective)

Concert or theatre tickets (To see her favourite artiste live)

Mother’s Day getaway ideas | Perfect breaks and days out for Mum | lastminute.com

Plan the ultimate Mother’s Day getaway with our top picks for relaxing escapes and fun-filled adventures. Treat your mum to…

How to make the experience even more special

Pair it with a heartfelt note explaining why you chose this for her.

Plan it as a surprise to amplify the excitement.

Include the whole family for shared joy.

Final thoughts

With 87% of moms favouring experiences over gifts, it’s clear that the best presents aren’t things—they’re moments. Whether it’s a relaxing spa day, an adventurous outing, or a creative class, experiential gifts create lasting memories, deeper connections, and genuine happiness.

Ready to make her feel special? Book one of these unforgettable experiences today—because the best gift you can give is time well spent together.

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