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The name Little Tikes has long been associated with sturdy, imaginative toys that encourage young children to explore, learn and thrive. Founded in 1969 and now a proud subsidiary of MGA Entertainment, Little Tikes continues to build on its legacy of developmental play.
In July 2025, the company announced a major expansion of its Creative collection, unveiling eight new Creative Chefs™ kits and the launch of a brand-new Creative Construction™ line. This move not only adds diversity to the toy catalogue but directly aligns with modern educational play ideals, merging creativity with hands-on, real-world skill-building.
This article explores the latest Little Tikes product innovations, their educational value, the philosophy behind the Creative collection, and why these developments are expected to define the future of early childhood roleplay.
The evolution of the Little Tikes brand
For over five decades, Little Tikes has been a household name among families seeking durable, high-quality toys that encourage imaginative and active play. Based in Hudson, Ohio, the company has continually evolved while staying true to its founding principle: learning through doing.
In 2006, Little Tikes joined the MGA Entertainment family, gaining access to global innovation resources and an expanded reach. Since then, the company has strengthened its position in the global toy market through product reinvention and strategic brand collaborations.
From the iconic Cozy Coupe® to the ever-popular water and playhouses, Little Tikes has always struck a balance between fun and function. The Creative line is the next logical step in that journey.
Introducing the 2025 Creative Chefs™ Kits
Cooking is one of the earliest adult tasks children love to imitate. The Creative Chefs™ line lets them do so in a tactile, sensory-rich environment that mimics real food preparation. Each kit uses Make-It! Mix™, a reusable, mouldable sand material that looks and feels like actual ingredients, allowing children to shape, blend, and build meals just like they see in their kitchen at home.
The 2025 lineup includes:
- Creative Chefs S’mores Kit
- Creative Chefs Tea Party Kit
- Creative Chefs Italian Dinner Kit
- Creative Chefs Holiday Cookie Kit
- Creative Chefs Cheeseburger and Fries Kit
- Creative Chefs Gingerbread House Kit
- Creative Chefs Bluey® Duck Cake Kit
- Creative Chefs Bluey® Pavlova Kit
Each set reflects not only cultural and seasonal foods but also encourages creativity, patience, fine motor development, and even basic culinary vocabulary. The inclusion of licensed characters like Bluey® adds an extra layer of excitement and brand familiarity, especially for younger children.
Parents and educators will appreciate how these kits offer more than distraction they teach sequencing, responsibility, and even early STEM concepts, such as volume and measurement.
Creative Construction™: Building real-world confidence
While cooking appeals to social and nurturing play instincts, building taps into a child’s problem-solving and logical reasoning faculties. Enter Creative Construction™, a fresh and educational line of play tools, designed to bring the magic of a woodworking shop into homes—without the hazards of real power tools.
The new sets include:
- Creative Construction Hammer and Nail Set
- Creative Construction Measure and Cut Set
- Creative Construction Toolbox Set
- Creative Construction Power Cuts Set
- Creative Construction Workbench
- Creative Construction Wood, Nails and Screw Bundle
These sets come with realistic, working plastic tools and ultra-safe foam materials designed to look like wood and metal. Children can engage in simulated cutting, hammering, measuring and assembling all activities that promote critical thinking, hand-eye coordination and spatial awareness.
Importantly, the line fosters independence and confidence. Whether building a simple birdhouse or assembling their own workstation, children are encouraged to follow steps, solve problems, and feel pride in their accomplishments.
Purposeful play: The philosophy behind the Creative collection
At the heart of this product expansion is the belief that play should inspire and educate. Josh Hackbarth, Chief Marketing Officer at MGA Entertainment, summed it up: “Our Creative collection lets kids take charge, build confidence, and have fun doing real-world things… all while sparking imagination and lifelong skills.”
This philosophy is consistent with modern parenting trends, which increasingly favour toys that combine fun with functional outcomes. As digital distractions continue to compete for children’s attention, tactile, open-ended play experiences are more important than ever. The Creative collection speaks directly to this need.
It also aligns with global early childhood education standards, including Montessori and Reggio Emilia approaches, which prioritise hands-on discovery and real-world application over passive entertainment.
Retail availability and market position
The entire Creative Chefs™ and Creative Construction™ ranges are available online at LittleTikes.com and through major retailers including Amazon, and Walmart. This widespread availability ensures that families across the globe can access these developmental tools easily.
Little Tikes continues to be an industry leader not only because of its robust product line but also due to its strategic use of marketing and media. Its social media presence spanning YouTube, Instagram, TikTok, and Facebook offers instructional content, promotional videos, and parenting insights that reinforce the brand’s educational mission.
Why Little Tikes still leads in the toy industry
The toy industry has undergone significant changes over the past 20 years. While electronic and app-based play has surged, there remains a strong demand for tactile, skill-building toys that promote independent learning. Little Tikes has met this challenge by blending tradition with innovation.
The Creative Chefs™ and Creative Construction™ sets reflect this commitment. They are not mere novelties they represent an educational framework for child development. Their modular, accessible format allows for endless replay value and layering of difficulty as children grow.
Furthermore, their design ensures inclusivity. Boys and girls alike are encouraged to explore all roles be it a master chef, an engineer, or both breaking away from outdated gendered toy categories.
Looking ahead: A commitment to innovation and growth
With a global supply chain and international recognition, Little Tikes remains poised to dominate the educational toy sector. Its parent company, MGA Entertainment, is the largest privately held toy and entertainment company in the United States, known for game-changing brands such as L.O.L. Surprise!™, Bratz®, Rainbow High™, and Zapf Creation®.
By introducing the Creative line as an evergreen extension of its product ecosystem, Little Tikes is not only responding to current consumer demand but also actively shaping the next generation of educational play.
Conclusion
The Little Tikes Creative Chefs™ and Creative Construction™ collections represent more than a product launch they mark a reinvestment in the power of purposeful play. With tools that mirror adult life and materials that foster sensory engagement, these kits equip children with more than entertainment. They offer confidence, independence, and a chance to safely test their abilities in structured, imaginative ways.
For parents, educators, and caregivers looking to support the holistic development of their children, these new offerings from Little Tikes are an essential addition to any home or classroom.
To learn more, browse the full range or purchase directly, visit www.littletikes.com and follow the brand on YouTube, Instagram, TikTok, and Facebook.
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