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Jevan Soyer

Jevan Soyer draws from a multifaceted career spanning the hospitality, tourism, education, sales, marketing and construction industries, he brings a methodical and disciplined approach to digital media. A marketing manager and content creator for Sweet TnT Magazine, Study Zone Institute, co-author and editor of Sweet TnT Short Stories and Sweet TnT 100 West Indian Recipes,Soyer specialises in documenting the biodiversity and cultural heritage of Trinidad and Tobago for a global audience.

CapCut vs Premiere Pro: The ultimate video editing showdown for casual creators

CapCut vs Premiere Pro: Choose the right editor for TikTok, Reels and YouTube Shorts.

In the world of content creation, selecting the right video editing tool is paramount. For casual users, social media enthusiasts, and budding vloggers, the choice often narrows down to two prominent contenders: CapCut and Adobe Premiere Pro. While both platforms offer robust editing capabilities, CapCut emerges as the superior choice …

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How US tariffs are reshaping the advertising industry in 2025

Advertising budgets under pressure: The real cost of US tariffs.

Although US tariffs are not levied directly on services such as advertising, their impact is felt profoundly across the advertising ecosystem. This is primarily due to the pressure placed on advertisers themselves, companies that now face increased costs, disrupted supply chains, and economic uncertainty. In this climate, the advertising industry …

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The most overrated Mother’s Day gifts (and what to get instead)

The worst Mother’s Day gifts to avoid (and what moms really want).

Mother’s Day is a time to celebrate the incredible women who’ve shaped our lives, but finding the perfect gift can be daunting. Many default to classic presents, unaware that some staples fall short of conveying genuine appreciation. To help you avoid clichés and choose meaningful alternatives, we’ve compiled a list of the …

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Give mom the gift of perfect health this Mother’s Day

Gift of perfect health: Lumen’s handheld metabolic coach.

This Mother’s Day, skip the flowers and chocolates—instead, give your mom the gift of lasting health with Lumen: The Handheld Metabolic Coach. Unlike fleeting gifts, Lumen empowers her to take control of her metabolism, energy, and overall well-being with science-backed, personalised guidance. Last Minute Gifts For Mother’s Day | Virgin Experience …

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Why isn’t the TikTok Creator Fund available in Trinidad and Tobago? Exploring the monetisation paradox

When will Trinidad get the TikTok Creator Fund? The truth behind the wait.

TikTok has taken Trinidad and Tobago by storm, with its vibrant dance challenges, comedic skits, and cultural storytelling resonating deeply with the twin-island nation’s creative community. Despite its popularity, local creators face a glaring hurdle: the TikTok Creator Fund and in-app ad revenue tools remain inaccessible. This article explores the …

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The best tech gadgets for moms – she’ll actually use these!

Essential tech gadgets for moms that actually make life easier.

Modern motherhood is a juggling act, and the right tech gadgets can be game-changers. But with endless options, finding tools that actually deliver value is key. This curated list highlights tech gadgets for moms designed to save time, reduce stress, and keep families connected—all while fitting seamlessly into busy routines. Whether for …

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Quality vs quantity traffic: From clicks to conversions

Quality vs quantity traffic: Beyond the click.

Online advertising, businesses are often drawn to impressive numbers. Millions of page views or a high click-through rate may seem like clear indicators of success. However, seasoned marketers and savvy digital strategists understand a crucial truth: when it comes to online advertising, quality of internet traffic far outweighs quantity. While …

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Vietnam’s tariff clampdown: Ending the trans-shipping lifeline of Chinese manufacturers

Why Vietnam is clamping down on Chinese goods and trans-shipping loopholes.

Vietnam, once a silent facilitator of Chinese trans-shipped goods, is taking a decisive turn. In response to escalating global scrutiny, particularly from the United States. Vietnam has implemented strict tariffs and regulatory measures targeting Chinese goods disguised under false origins. This shift marks a significant geopolitical and economic realignment in …

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