BRAND MANAGER FOOD & GROCERY

BRAND MANAGER FOOD & GROCERY DESCRIPTION

The incumbent will be required to ensure optimum Sales, Brand Equity, Distribution, Visibility, Price, Placement and Promotion of the assigned brands and to enhance the Company’s image as a preferred supplier in the Industry

A.S. Bryden & Sons (Trinidad) Limited

AS BRYDEN – BRAND MANAGER FOOD & GROCERY

Major Responsibilities & Accountabilities:

• Formulates and implements annual marketing plans for assigned brands
• Conducts regular brand analysis (quantitative and qualitative) to understand brand insights, ensuring all required corrective actions are developed and implemented
• Manages the annual A&P budgets in collaboration with suppliers and Group Product Manager or Business Unit Manager, ensuring that all expenses are accounted for accurately
• Determines the Return on Investment (ROI) for all promotional activities with the use of sales data and Promotional team reports
• Works closely with Sales, Trade Marketing and Promotional teams to ensure that all in-store promotional activities are executed according to plan which includes conducting site visits and assisting with execution as required
• Submits all claims to suppliers in a timely manner and ensures reimbursements are received within set performance.
• Provides continuous training and guidance and assistance as required on all existing and new brands to all teams
• Monitors and reports on all competitive activity in the trade to assist with the development tactical initiatives to counteract.
• Builds and maintains strong working relationships with suppliers and key stakeholders ensuring that all requested reports are submitted in a timely manner and according to specifications
• Works closely with the Supply Chain planners / to ensure timely and accurate forecasting and ordering of assigned brands in alignment with Purchasing Targets whilst managing pre-set stock covers
• Monitors product expiration dates and damages of assigned brands in the Distribution Centre and implements measures such as specials to keep expiries at set minimum targets.
• Works closely alongside Trade Marketing to develop optimum planograms
• Ensures optimum Quality, Distribution, Visibility, Price, Placement and Promotions of the assigned brands trade wide through weekly trade visits with relevant sales teams
• Pursues and monitors monthly sales and gross profit targets in keeping with departmental objectives, whilst implementing measures to address short falls

Knowledge & Experience:

• Bachelor’s degree in Marketing or related discipline
• A minimum of two (2) years similar experience in a FMCG company
• Proficient in Microsoft Office applications

Key Competencies:

• Strong negotiation and presentation skills with a competitive spirit
• Good organizational and analytical skills
• Team player