Sir Edmond Gin and Fenix Drinks bring Bourbon vanilla infused liquor to new horizons

Sir Edmond Gin is made in Schiedam, The Netherlands, by the distillery Herman Jansen. The family business started in 1777 and has been distilling spirits for almost more than 250 years.

The Dutch gin is infused with vanilla pods from Réunion Island, and also features juniper, cardamom, cinnamon, angelica and ginger. The gin’s name is in reference to Edmond Albius, a horticulturist.

Sir Edmond Gin

(70cl, 40%)

US$41.14

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In 2023, Sir Edmond Gin partners with Fenix Drinks in the Czech Republic. The eloquent brand shares the detailed story about its European journey in the following press release:

Sir Edmond Gin makes its way to the Czech Republic

After spreading our wings in Spain, Sir Edmond Gin’s European journey continues in Czechia with an inspiring new partnership in the beautiful Central European country known for its Art Nouveau, a rich literary history, and… absinth.

We will bring Bourbon vanilla infused goodness to new horizons and soon be found across bars and on liquor shelves. Our latest distribution partner is Fenix Drinks, a young, dynamic, fast-growing spirits importer and distributor in the Czech Republic.

Among that they offer other services such as professional guided tastings, staff training, bar management and bar design consultation and of course bar catering for events. They know how to work hard!

Sir Edmond Gin

Tasting Note by The Chaps at Master of Malt

The sweetness of the vanilla comes through clearly, while its earthiness is complemented by prominent juniper and cardamom notes.

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Established in leading Czech bars, restaurants and bistros

The story of Fenix Drinks started in the late 1990s when future co-founders Jan and Samer met at a bartending course organized by their school. After graduation, they started working together in a bar, where they became passionate about spirits and liquors. At the same time, they both continued their studies at the College of Hospitality Management in Prague. After this, they founded S&B Gastro Team and spent the next nine years in the spirit business.

After selling their first company, they took different career paths but stayed close. In May 2019, just in pre-covid time, they became business partners again and launched a new company called Fenix Drinks. The focus of the company is to bring interesting, authentic and transparent brands to Czech consumers. Fenix Drinks have a specific shared vision of choosing products from authentic makers that are truly passionate about their products. In the background there has to be real people with real stories, not only a good marketing bubble.

Fenix Drinks have since established themselves in leading Czech bars, restaurants and bistros. The team now consists of 11 enthusiastic colleagues covering on trade sales, marketing, social media, copywriting and graphic design.

RESERVEBAR BAR STARTER GIFT SET

Made with premium stainless steel grade metal.

6 piece Boston Cocktail Shaker Set includes:

2 Piece Boston Shaker 25oz & 20oz /750ml & 600ml
1 Strainer
1 Jigger .5oz/1 oz
1 Bar Spoon
1 Muddler
1 Ice Tongs

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‘A good fit not only for bars, but as well to use at home’

Samer Selbak, co-founder of Fenix Drinks, says: “We are glad to announce our collaboration with Sir Edmond Gin, bringing a disruptive product to the Czech Republic. A new vanilla infused gin that is bridging the existing gap on the local market. In the current days, gins are really popping up everywhere and it is challenging to find one that fits our values. When choosing new products to Fenix Drinks portfolio, we apply our company philosophy that wants authentic, transparent and good-fun brands. Sir Edmond Gin fulfills our strict criteria and we strongly believe this unique vanilla profile gin will bring joy to our consumers.”

“Also, we deliberately choose such products we feel connected to, and that we believe are a good fit not only for bars, but as well to use at home. This way we offer to our consumers to create a quality spirits-bar at home and spend good times with family and friends,” adds Jan Branis, Fenix Drinks co-owner.

We are proud to be working together with Fenix Drinks, an influential and inspirational partner in gastronomy and a reference for lovers of quality rums, gins, vermouths, and other unique drinks.

Sir Edmond Gin

Bottling Note

Sir Edmond Gin gives the gloriousness of vanilla centre stage! This Dutch gin is infused with vanilla pods from Réunion Island, and also features juniper, cardamom, cinnamon, angelica and ginger. The name comes from the Edmond Albius, who pioneers a quick pollination method for vanilla orchids.

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‘We aim to forge a remarkable alliance’

To quote Richard Witters, International Sales Manager of Sir Edmond Gin: “I am delighted to announce our partnership with Fenix Drinks, an exceptional collaborator, as we celebrate the expansion of Sir Edmond Gin’s presence in the Czech Republic.

“We are truly thrilled to make our premium gin accessible to customers across the entire Czech Republic. We couldn’t be more excited about the opportunity to reach more consumers than ever before. We stand prepared for the next phase of our gin journey. Together with the dedicated team of Fenix Drinks we aim to forge a remarkable alliance that shall triumph with resounding success.”

Want to know more about Bourbon vanilla, Gin & Tonic, cocktails and the story behind Sir Edmond Gin? Visit www.siredmondgin.com.

M | +31 (0)6 19 04 40 72
T | +31 (0)20 210 11 00
E | j.keijzer@siredmondgin.com
W | www.siredmondgin.com
A | Industriestraat 52, 2671 CT, Naaldwijk, The Netherlands

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