Teremana: Real Mana for a holiday season built on meaning

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Rediscovering the holiday spirit

Teremana has become a global favourite because it represents something people want more of today: authenticity, warmth and a celebration of the moments that feel honest rather than staged. The festive season once appeared in the glossy style of greeting cards, where the table settings looked flawless and the gatherings unfolded without a hint of chaos.

Most people know that reality is different. Friends squeeze onto mismatched chairs, family drops in without warning and the best cookies often come out of the oven slightly burnt. These small imperfections give the holiday its character. When celebrations reflect real life, they become more memorable.

This year, instead of chasing someone else’s version of “perfect”, Teremana the premium small-batch tequila brand has created “Recipes for Real Mana”, a seasonal moment designed to help people embrace celebrations that reflect their own lives, tastes and communities in a way that feels real and authentic.

Teremana Añejo Tequila

Crafted in a small Mexican town in the Jalisco Highlands, every step of the tequila-making process by the Dwayne (‘The Rock’) Johnson-backed brand is done to create delicious tequila that honours the land it comes from. Utilising local businesses and practices allows us to create our sustainable ultra premium tequila. After our open tank fermenting process, Teremana is then distilled using our handmade copper pot stills. These stills were made by a local artisan on the premises of the distillery. The nature of the handmade copper stills not only harkens back to the days of traditional tequila making processes, but also produces a cleaner, smoother tequila.

Why people crave connection

A recent poll from the American Psychological Association revealed that half of Americans feel they lack companionship. That figure shows how many people want stronger bonds during the holidays. Connection is no longer a luxury. It is a need that affects wellbeing, relationships and the way you experience the season.

Teremana builds its message around this idea of community. When you open your home, share food or drinks and create a welcoming space, you move beyond the surface-level script of the season. You meet a human need for belonging. Whether you serve dinner for a dozen, gather friends for a late-night lime or spend an evening with someone you love, these interactions form the heart of the season.

The spirit behind Teremana takes inspiration from the Polynesian concept of mana, which speaks to energy, purpose and meaning. It is about bringing good intentions into your relationships and celebrations. When applied to the holidays, mana transforms simple gatherings into something people remember.

Crafting your own Real Mana moment

Teremana Tequila is crafted in small batches in the mountains of Jalisco, where traditional methods and attention to detail shape its clean, bright character. That approach mirrors the brand’s message for the season. Real care goes into great tequila, and the same is true of meaningful celebrations.

The Recipes for Real Mana invites people to explore an interactive holiday Cocktail Generator on the brand’s site. You answer a few light questions and the tool recommends a drink that matches the mood you want to create. If you are planning a lively evening with friends, the Pomegranate Margarita brings a bright, festive touch. A Cranberry Paloma suits a family gathering where the focus is on comfort and familiarity. A Mocha Espresso Martini fits a quiet night by the fire, giving you a balanced drink with depth and warmth. Playing with these recipes becomes part of the celebration, helping you add a personal touch to each occasion.

Alan Ruesga-Pelayo, Global Brand Ambassador for Teremana, describes mana as a way of celebrating what matters. He speaks to the value of moments that make you smile, laugh and feel connected. The heart of the message is simple.

The season belongs to you. You set the tone, invite the people you want and decide how laid-back or festive the moment should be. Teremana supports the experience by giving you drinks that feel fitting, whether you are raising a glass with old friends or settling down at home for a peaceful evening.

Embracing the holidays as they are

Many people carry pressure to recreate an image of perfection each December. The Recipes for Real Mana campaign helps shift that mindset. The holidays do not need symmetry, designer decorations or flawless menus. What they need is honesty. Real gatherings include laughter, small surprises and moments that unfold in ways you could not plan.

When you serve Teremana cocktails, you are not only adding quality to the table. You are giving guests an experience that encourages them to slow down and enjoy the moment. This approach aligns with a broader trend in modern celebrations. People prefer warmth over spectacle. They choose experiences that leave them feeling seen and appreciated instead of overwhelmed by expectation.

Teremana Tequila Reposado

Crafted in a small Mexican town in the Jalisco Highlands, every step of the tequila-making process by the Dwayne (‘The Rock’) Johnson-backed brand is done to create delicious tequila that honors the land it comes from. Utilizing local businesses and practices allows us to create our sustainable ultra premium tequila. After our open tank fermenting process, Teremana is then distilled using our handmade copper pot stills. These stills were made by a local artisan on the premises of the distillery. The nature of the handmade copper stills not only harkens back to the days of traditional tequila making processes, but also produces a cleaner, smoother tequila.

US$37.05