Salesforce data retention
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Salesforce data retention: How long should you keep your data?

Data retention is an important part of successful data governance and compliance. Businesses must ensure that the data they store and use is up-to-date, secure, organised, and compliant with internal policies as well as external regulations.

And yet, many organisations lack a formal strategy for managing their Salesforce data retention practices—leaving them open to significant risks associated with having inaccurate or outdated information.

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This guide will discuss why it’s important to have a Salesforce data retention policy in place, how long you should keep your data, and tips on best practices for properly managing your records.

Why is data retention important?

Data retention helps businesses remain compliant with privacy laws such as GDPR (General Data Protection Regulation) and HIPAA (Health Insurance Portability and Accountability Act) as well as industry-specific regulations. Additionally, it helps ensure that data is up-to-date and accurate, which can help businesses make more informed decisions.

Having a formal policy in place also promotes consistency in decision making by providing staff with clear guidelines on how long particular records should be kept and what should happen to them when they pass their retention period. This eliminates ambiguity surrounding the handling of data across an organisation—allowing teams to focus on working instead of worrying about whether or not they’re adhering to the correct procedures.

How long should you keep your data?

The length of time you should keep your Salesforce data depends on a variety of factors including your industry, the type of data you’re collecting, and any applicable laws or regulations. Generally speaking, most organisations should keep their data for at least three to five years—but this can vary depending on the type of data being retained.

For example, if you are in the health care industry, HIPAA requires that records containing personal health information be retained for six years—or indefinitely if required by state laws. Other industries may have different requirements as well. It’s important to consult with legal counsel or experienced data privacy professional to ensure that you are compliant with all applicable regulations.

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When it comes to managing data, one of the most important questions companies have to answer is how long should they keep their data? With the introduction of Salesforce, this question has become even more prominent. Salesforce is a powerful tool for understanding customer behaviour, streamlining business processes, and making better decisions.

However, with great power comes great responsibility. It’s important to understand how long you should keep your Salesforce data, and what types of data retention policies are best for your business.


Data retention basics

When it comes to retaining data, there is no one-size-fits-all solution. The amount of time you choose to retain your data can depend on a variety of factors such as the type of information stored in Salesforce, industry regulations, legal requirements and more.

That being said, there are some basic suggestions that most businesses follow when setting up their Salesforce retention policy. First and foremost, all organisations should set up an archiving process to ensure that any unnecessary or outdated records are removed from their system regularly. This not only helps to keep your data organised but it also reduces the strain on your system, allowing it to run smoother and faster.

Also, it’s important to understand how long you should retain certain types of information such as customer contact details or financial records. Depending on industry regulations or legal requirements, this can vary greatly from one organisation to another. Make sure you research and understand all applicable laws before creating a data retention policy for Salesforce.

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When it comes to Salesforce data retention, there is no one-size-fits-all solution. It is important for companies to understand what types of information they need to keep and for how long in order to comply with industry regulations and legal requirements. By setting up an archiving process and understanding the laws that apply to their organisation, businesses can ensure they are properly managing their Salesforce data.

This will help them maximise the power of their Salesforce system while also staying compliant with all applicable regulations. With a sound data retention policy in place, companies can reap the full benefits of using Salesforce without worrying about any potential pitfalls.


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