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If you market a business yourself, it can be stressful, but it does not have to be expensive. Canva offers Small Business Kits that will make marketing a breeze with everything you need to create professional designs to promote and grow your business. Canva’s Small Business Kits are fully customisable so you can create on-brand marketing materials to suit your business. It offers scroll-stopping social media graphics, striking product images, professional business cards, and more. When designing a business kit, there are many factors to consider when starting to market a business.
What you should know to market a business
Understanding branding
When most people think of branding, company logo and incorporation services cost is generally what comes to mind, but it is more than that. A brand is how people perceive your product, service, business, or even you as a person as is the case with a small business. The goal is whatever you perceive your business to be is what the customer or prospective customer really think it is. You want that when people think of a specific product or service, your brand is what comes to mind first.
What do you want to achieve with your business brand?
Social media has made it both easy and complicated to market a small business. With game-like interfaces, social media users and small business marketers can get caught up in the pursuit of likes and shares. Though these may suggest that you are liked by your audience, it may not necessarily equate into sales. Before you start, your goals must be clear. Formulate a plan with measurable goals. Try not to get caught up in fads and causes. Activism should be left to activist, so do not try to piggy back off of what is trending within the activist community as these tides could turn on a dime with businesses being called out as either hypocrites or opportunists.
Examples of brand goals include:
- Driving awareness of your product or service
- Generating business through new leads
- Increasing sales
- Increasing customer loyalty
- Providing a higher standard of customer service
How to create a strong brand identity
Before you do anything else, you need to define your brand. Humans are exposed to so many brand stories, the ones that have cut through are the ones we instantly understand. We often talk about the elevator pitch to simplify complex thoughts. So, imagine you’re in an elevator trying to persuade someone to engage with your brand by answering these three questions:
1. What is your brand called?
2. What is your brand about?
3. What makes your brand different?
If that took longer than 15 seconds to answer, go back and repeat the exercise. Like a lift encounter, social media is no place for long-winded discussions. Get it straight and make it succinct.
Social media branding rules
It is not necessary to be on every single social media network. Start with the ones that you understand. More importantly, start with the ones that your customers use. Trying to market a small business such as a preschool on TikTok is only going to end in disaster. Your target market is parents of children under the age of five. It’s better to choose one social media network that best suits your business needs and do it right. If you can do three, great, but don’t water-down your reach because you would be spread too thin.
You don’t need thousands of followers. Ten followers who buy your product are better than 1,000 followers who don’t buy your product. Don’t get caught up in follower figures. Post frequently. If you’re not posting, you’re not visible, so focus on the frequency.
Now, you know your brand, you know what you want to achieve, click here to start designing your very own engaging Business Marketing Kit.
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Galaxy S21 5G
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