Starbucks Vacancy August 2020

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      melvingirard
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      Starbucks Vacancy August 2020

      Starbucks Vacancy August 2020

      Starbucks Vacancy August 2020

      Brand Leader – Starbucks

      Prestige Holdings Limited

      Apply Now


      Description

      Brand Leader – Starbucks

       

      BRAND LEADER – STARBUCKS

       

      Position:                                  Brand Leader – Starbucks

      Reporting Relationship:         This position reports directly to the V. P. Starbucks.

      Summary:                               Develops, coordinates and implements the Strategy/Marketing Calendar, with specific responsibility for delivering approved sales and profit targets, with support from the V. P. Starbucks.  The position has a direct impact upon total company revenue and includes managing the marketing budget when developing and executing marketing activities.

      Sources of Support

      • Ø V. P. Starbucks (direction, policy, prioritisation, approval)
        • Ø Cross-functional team (collaboration and technical support)
        • Ø Agencies – Advertising, Media, Research, Public Relations, Digital related

      Duties and Responsibilities

      • Develops and executes the Marketing Strategy, Brand Positioning and Calendar which integrates the various consumer needs to ensure sales growth by store to meet targets.
      • Develops 12 month calendar using approved processes. Collaborates with relevant cross-functional Departments (Quality Assurance, Procurement and Operations), suppliers and other external resources, e.g. advertising agency to effect same.
      • Researches and market test new products and shares findings to determine feasibility of implementing the products – KPIs – on-time completion, within budget, aligned to relevant consumer insights.
      • Communicates and executes Promotional Period Kits (PPKs), as identified.
      • Develops Local Store Marketing programmes and Sparks that can be leveraged by the Store Managers – KPIs – successful implementation of turnaround strategies.
      • Executes and manages all agreed calendar events and campaigns, in line with LAC marketing guidelines, with the appropriate range of agency direction/briefing, store merchandising and media (TV/radio/print production).  KPIs – on-time delivery, achieves right media mix for each advertising campaign (promotional and brand), within budget, achieve/exceed commercial goals.
      • Ensures all departments – Operations, Finance, Supply Chain Manager, IT, Development and Human Resources are given appropriate lead times for effective event implementation.
      • Develops and manages digital and new media public relations strategy and content, integrated into all spheres of brand communication, to ensure the preservation of the Brand’s image, identity and reputation.  KPIs – consistent brand identity, increased positive consumer engagement, increased positive brand sentiment, elevated social and digital presence via innovation.
      • Manages the marketing, advertising and promotional expenditure in line with budget.  KPIs – efficient management of budgetary resources to support brand in key areas. No excessive over/under spends.
      • Organizes, coordinates and establishes an annual Community calendar, in collaboration with the Store Management team, to engage the communities in which we operate.
      • Briefs and approves work undertaken by agencies and consultants, with prior approval received from the VP Starbucks.
      • Performs other related duties as required.

      Qualifications and Experience

      • Ø Tertiary degree level qualification in business management is essential, with major in marketing.
      • Ø Minimum 5 years overall marketing/commercial experience essential with at least 3 years experience in Fast Moving Consumer Goods (FMCG).
      • Must be proficient in Microsoft Office Suite and specifically with Excel and Power Point.

      Skills and Requirements 

      • Ø Ability to understand and evaluate financial statements.
      • Ø Excellent organisational project management skills
      • Ø Excellent interpersonal and communication skills.  Must be able to articulate clearly and concisely in written and oral form.
      • Ø Self-directed, goal-oriented, individual with “take ownership” attitude and approach.
      • Ø High work ethic essential.
      • Ø A sense of urgency plus the ability to meet deadlines under pressure is essential given the fast paced environment.
      • Ø Dedicated time required to be spent on strategic, brand-building initiatives.
      • Ø The ability to effectively prioritize deliverables and utilize time management is critical.

       Disclaimer 

      The above information on this description has been designed to indicate the general nature and level of work performed.  It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of an employee assigned to this job. Other duties may be added or this description amended at any time.

      Starbucks Vacancy August 2020

      Apply Now

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