CES 2023

CES 2023: JLab launches hearing health category, tiny earbuds, mechanical keyboard

At CES 2023, JLab turned up the volume of its usual innovation announcements in a different way. Coinciding with CES 2023, JLab showcased its new hearing health category for children and adults, along with the brand’s smallest true wireless earbuds to date, its first mechanical keyboard, and one of the first dual-driver earbuds in the market with LE Audio.

Among the new products JLab unveiled during CES 2023 its first line of over-the-counter hearing aids and the JBuds Mini, a new earbud design that is 30% smaller than anything the brand has introduced to date.

Screenshot 2022 11 03 215242


All-around true wireless earbuds with Bluetooth multipoint and 36+ hours battery.

Regular price US$59.00

Products unveiled during CES 2023

JLab enters hearing health category with over-the-counter hearing aids

With the FDA’s approval of over-the-counter hearing aids, hearing health is expected to rise in consumer interest and become a high-growth category for both brands and retailers.

JLab entered the hearing health category with the same combination of incredible value, accessible price, and innovation that has made it one of the best-selling brands of true wireless earbuds in the US.

Its new hearing health category includes preventative protective devices for adults, children, and infants, along with over-the-counter hearing aids for adults who currently suffer from mild-to-moderate hearing loss.

Hearing loss is the third most common chronic physical condition in the US and carries multiple negative societal and functional characteristics.

According to a study published by the Archives of Internal Medicine, more than 80% of adults over 50 who have hearing loss do not wear them, with many citing financial reasons as an underlying factor. With the cost of some high-end hearing aids reaching over $10,000, it is not surprising that financial concerns are cited.

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Wireless over-ear kids headphones with 35+ hours playtime and new shared/wired mode.

Built-in volume regulators stop sound at 85dB (recommended) – or for louder environments toggle to 95dB max volume. The switch is hidden in the earcup for parent-only access.

Ages 8+


In its over-the-counter hearing aid collection, JLab introduced an OTC Hearing Aid ($99 – estimated retail price), as well as a Self-Fitting OTC Hearing Aid (retail price still TBD). These new in-ear hearing aids from JLab feature a discreet design, iOS, and Android streaming compatibility, impressive battery life, and a class-leading two-year warranty. Learn more about JLab OTC hearing aids.

As part of its hearing protection line of products, JLab introduced the JBuds Protect earplugs for adults, which feature 2 levels of adjustable noise reduction, and the JBuddies Protect (both $19 MSRP) over-ear protection for infants to teens. Learn more about JLab hearing protection products.

New true wireless products offer premium sound and tiny size

During CES 2023, JLab unveiled new earbuds products at both ends of the true wireless spectrum. Proving that big things can come in small packages, the new JBuds Mini ($39 – MSRP) are 30% smaller than JLab’s GO Air POP earbuds with a case smaller than Airpods, and feature 6mm drivers, touch controls, 20+ hours of playtime, and Bluetooth multipoint to connect to multiple devices simultaneously.

The new Epic Air Lab Edition earbuds ($199 – MSRP) are JLab’s most premium hybrid dual-driver earbuds featuring Knowles balanced armatures. JLab’s first hybrid dual-driver earbuds feature a 10mm dynamic driver and a Knowles® balanced armature driver to create the most detailed, balanced and clear sound from a JLab earbud ever.

The Epic Air Lab Edition feature a Type-C dongle to deliver Bluetooth LE audio for extremely low latency when watching video or playing games, multiple noise canceling modes, Bluetooth multipoint, 54+ hours of playtime and customizable active noise canceling through the JLab Sound App.

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Everyday true wireless with Dual Connect and 20 hours playtime

Was US$30.00 Now US$15.00

You Save 50% ($15)

JLab responds to customer feedback and updates Work Collection with new mechanical keyboard

JLab launched its three-tiered Work Collection during the summer of 2022, providing productivity solutions for remote workers and others seeking mice, keyboards, and other peripherals tailored to their changing needs.

While consumer response was strong, many customers requested that JLab release a mechanical version that matched the features of its Epic Keyboard, with the feel of mechanical switches. The new JLab Epic Mechanical ($129-estimated price) features quiet, Kailh brown switches, 104 illuminated keys, and a media knob for fast switching between devices and fully customizable in the JLab Work App.

“The CES show always has exciting announcements from brands, but for JLab, this is our largest expansion in terms of categories yet. We’ve been known for years for providing a surprising value in true wireless and peripherals. But in addition to our new releases in those categories, we’re making a major leap into the hearing health sector,” commented JLab CEO Win Cramer.”

Product details for JLab’s new releases at CES 2023 follow

JBuddies Protect ($19 – MSRP)

Over-ear hearing protection designed to help prevent overstimulation.

  • Fully adjustable — designed to fit a wide range of head sizes from infants to teens 
  • Cloud foam cushions for optimal noise reduction and durability
  • ​Cushioned headband and earcups for ultimate comfort
  • Foldable design for easy storage/travel​
  • ANSI Certified with NRR rating of 23 dB

JBuds Protect adult earplugs ($19 – MSRP)

Adult hearing protection earbuds designed with rotating sound tube for two levels of noise reduction. 

  • Includes carrying case
  • Silicone/Foam/Tri-Flange tips included

JBuds Mini ($39 – estimated retail price)

JLab’s smallest design ever, 30% smaller than its critically acclaimed GO Air Pop and 50% smaller than JBuds Air; Smallest case ever works as a keychain and is smaller than Airpods.

 20+ hours playtime (6+ in each earbud)

  • Bluetooth multipoint connects to multiple devices at once
  • Dual Connect technology allows each bud to be used independently
  • Touch controls
  • Google Fast Pair
  • ENC microphones
  • Included Type-C charging case (24+ hours) and three sets of gel eartips
  • 2-year warranty
Screenshot 2022 09 10 171253

Epic Lab Edition earbuds ($199 – estimated retail price)

JLab’s first hybrid dual-driver earbuds.

  • Hybrid dual driver design with 10mm dynamic driver and Knowles balanced armature driver
  • Type C dongle provides extreme low latency and Bluetooth LE Audio
  • Smart Hybrid Active Noise Canceling + JLab’s Be Aware Audio for allowing ambient sounds to filter in
  • Dual Connect technology allows each bud to be used independently
  • Touch controls
  • Google Fast Pair
  • ENC microphone
  • Included charging case with USB C Charging Case and wireless QI charge compatible and three sets of gel eartips
  • 2-year warranty

Mechanical Keyboard ($129 – estimated retail price)

A productivity-focused wireless mechanical keyboard with silent red switches.

  • ​Quiet Kailh brown switches for distraction-free typing
  • Multiple connection options: 2.4 USB Dongle + Bluetooth connection options up to 3 devices
  • Slim design with low-profile keycaps
  • Illuminated keys via white LED
  • Fully customizable through JLab Work App
  • JLab Media Knob​ to switch between multiple devices
  • Full keyboard with numeric pad, 104 keys total
  • 2000 mAh battery
  • 2-year warranty

All of the new products JLab highlighted during the 2023 CES event are expected to be available during the third quarter of 2023.

– Globe Newswire, San Diego, CA, Las Vegas, NV

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