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A new Destination Trinidad commercial captures the essence of the island’s sports, events, and conferences/meetings. Tourism Trinidad Limited (TTL) launched its 60-second television commercial to showcase the key tourism niches to inspire travel – when possible.
The original composed background soca-infused music aligns with the footage. It portrays Trinidad as a place where visitors can embark on their own journeys. They would eventually be compelled to set out on their own when the world emerges from the corona-virus crisis.
Tourism Trinidad – brochures, videos, website
Tourism Trinidad is mandated to focus on Trinidad’s specific attractions namely Sports, Events and Conferences/Business. These are separate and apart from that of Tobago.
The focus is on building communication pieces such as brochures, videos, a new destination website and other key pillars. The 60-second television commercial showcases shots of Trinidad that is inspirational and artistic.
Commercial to be aired during CPL
The commercial is an important part of Trinidad’s Tourism Recovery Plan to get the sector back on its feet. It is being aired for the first time during the T20 Cricket Tournament of the Caribbean Premier League (CPL). This tournament is being hosted in Trinidad and Tobago. It is therefore an ideal platform to promote Destination Trinidad via live stream and television. Simultaneously, it will be generating brand awareness and connecting with global audiences. It will be viewed in the UK, North America, Europe, Asia Pacific, Africa, India Sub-Continent and Pan Caribbean.
Tourism Trinidad has also installed promotional materials at the cricket venues. These are branded perimeter boards, pitch markings and banners. Also, there are shared destination fun facts and other video communication pieces with CPL’s online channels.
Travellers are eagerly searching out vacation options. Based on industry reports, international tourists will primarily seek destinations that offer diverse culturally rich experiences in a safe environment. Keeping visitors inspired and informed will remain a top priority for all tourism destinations. Also, the necessary protocols and guidelines to mitigate the spread of COVID-19 are in place prior to re-opening the borders.
The Chief Executive Officer (Ag.) of Tourism Trinidad Limited, Mrs. Heidi Alert speaks. “The 60-second television commercial aims to inspire travellers to dream of Destination Trinidad even as we all battle the COVID-19 pandemic globally. It is crucial to keep our audiences inspired and informed so that the destination remain top of mind. In the crowded marketplace where many other competing destinations are vying for the attention of the traveller, Trinidad must remain on the forefront and continue to disseminate captivating, real-life, and authentic content.
“Moreover, we are in the final stages in the roll-out of Trinidad Tourism Industry Health & Safety Manual for Post Covid-19 based on other regional and international public health protocols. These unified guidelines and protocols will assist in restoring global confidence in destination Trinidad even as we all work to ensure the health, safety and well-being of our citizens and visitors.”
Mrs. Alert went on to add, “The island of Trinidad has a rich bounty of tourism assets that sometimes we as citizens take for granted. We must all be proud of where we live and appreciate what makes our country unique. I encourage everyone to view our destination television commercial on our social pages and feel free to share it amongst your friends and family.”
The 60-second television commercial, showcasing Trinidad’s sports, events, and conferences niches can be viewed and shared via Tourism Trinidad’s FB @Visit Trinidad, Twitter @ExploreTrinidad, Instagram @BookTrinidad and on our domestic staycation FB, IG and Twitter @StayTnT.
About Tourism Trinidad Limited
Established in June 2017 and a state enterprise under the Ministry of Tourism, the mandate of Tourism Trinidad Limited is as follows:
1) Development and marketing of Trinidad’s tourism offerings and the promotion of Destination Trinidad
2) Attracting tourism investment into Trinidad
3) Promoting education, awareness, and co-operation in advancing expansion through tourism
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