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Social Media Marketing Manager Vacancy

Social Media Marketing Manager Vacancy

Brand Specialist Social Space

IGT Latin America Corporation

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Description

Provide sustained and exclusive developmental and marketing support for our Social Space brands, lead the implementation of onsite and mass media sales promotions.

PRINCIPAL ACTIVITIES AND RESPONSIBILITIES

· Develop brand strategies in line with company objectives and Marketing Strategy

· Develop sales and communication objectives

· Develop brand’s sales and marketing budgets

· Oversee all activities that impact the brand

· Monitor, review and report on sales performance, expense, and brand activity results

· Work closely with advertising agencies and other suppliers, to ensure that the organisation maximises value for its advertising and promotion dollar

· Perform financial feasibility/profitability studies on all major tactical and strategic initiatives

· Assist with the development of brand research strategies and oversees the implementation of all brand research projects

· Assist the research team to develop methodology to measure the impact and effectiveness of marketing activities, including customers’ promotion programs, incentive programs with distribution sites, advertising campaigns and point of sale materials

· Work with the sales department and Field Service Supervisor to ensure that Point of Sale strategies are executed

· Prepare and broadcast necessary media and agent communication materials for the brand

· Develop promotional strategies to support brand and ensure that sales targets are met

· Design and maintain a database of information on the brand to report on observed trends, cycles and sales drivers

· Develop Growth Strategy and Generate new business, incorporating improvement to the actual services

· Develop and implement marketing actions for new products

· Engage, inspire and galvanise the organisation around the brand vision, position and strategies so they are clear in bringing them to life in their areas of functional expertise.

· Perform additional duties and responsibilities as assigned.

QUALIFICATIONS, EXPERIENCE, KNOWLEDGE AND SKILLS

· Specialist training and experience in Marketing – Diploma, with wide knowledge of statistics and analysis

· Trade marketing knowledge and experience will be an asset

· 2 – 3 years experience in a similar position

COMPETENCIES: Communication, Analytical, Innovative, Teamwork, Self -Management, Personal Energy, Planning and organisation, Customer focus, Flexibility, adapting to change

Social Media Marketing Manager Vacancy

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Social Media Marketing Manager Vacancy

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