Redefining the social media influencer in the 2020s The term social media influencer once described an individual with the power to shape consumer behaviour through personality, proximity, and perceived authenticity. In its early digital form, influence was measured in followers, likes, and sponsored posts, with value fluctuating according to platform …
Read More »Gemini Predictions: Understanding, using and evaluating this novel market tool
Gemini Predictions has emerged as one of the most talked-about developments in trading and forecasting within the cryptocurrency and broader financial ecosystem. As a new product offered by the Gemini exchange, it brings prediction markets into a regulated environment in the United States and allows users to trade contracts tied …
Read More »International payments explained for Caribbean freelancers and remote workers
Why international payments are relevant more than ever International payments are no longer a back-office concern reserved for multinational corporations. For Caribbean freelancers and remote workers, they are the backbone of daily income. Writers, developers, designers, consultants, virtual assistants and online educators across Trinidad and Tobago, Jamaica, Barbados and the …
Read More »Tech layoffs: Why the global tech sector keeps cutting jobs and what workers should do next
The phrase tech layoffs have become one of the most searched employment terms in the world since early 2023. What initially looked like a temporary correction after the pandemic hiring boom has evolved into a prolonged restructuring of the global technology industry. From Silicon Valley giants to once high growth …
Read More »The future of advertising: When every moment becomes a marketplace
Advertising at a turning point The future of advertising is being shaped by a simple but powerful idea: attention is no longer something people give deliberately. It is something they generate constantly as they live, watch, scroll and share. Traditional advertising models were built around interruption. A television programme paused …
Read More »Overcoming age discrimination while job hunting: How experienced professionals can bypass the invisible filter
Age discrimination is real and it starts before your résumé is read Age discrimination in hiring is no longer anecdotal. It is documented, measurable and quietly systemic. Research from AARP, OECD, Wharton Business School and multiple labour studies confirms what millions of experienced professionals already know. Decisions are often made …
Read More »The truth about running your own business
The fantasy that sells entrepreneurship Search engines are full of polished success stories promising freedom, wealth and control, all wrapped in the idea of being your own boss. The phrase that quietly pulls people in is independence. No manager, no clocking in, no ceiling on income. Yet the truth about …
Read More »Price controls: Why they do not work
Price controls are government mandates that set maximum or minimum prices for goods and services. They are often introduced with intent to protect consumers from rapid inflation, to maintain affordability during crises, or to prevent perceived exploitation by suppliers. Despite the good intentions that drive them, recorded evidence from history …
Read More »The fall of journalism: The advertising collapse no one wants to admit
The real business media houses were built on The fall of journalism is often blamed on declining standards, political pressure, social media misinformation or a supposed lack of public interest in serious reporting. Those explanations are comforting because they frame the crisis as cultural or ideological. The truth is far …
Read More »The salary trap: How a pay cheque can quietly undermine your health, freedom and future
Understanding what a salary trap really is A salary trap, sometimes described as golden handcuffs or an income trap, is not defined by income alone. It is defined by dependency. It occurs when a person feels unable to leave a job because their financial life has been structured around a …
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