Jevan Soyer

Jevan Soyer draws from a multifaceted career spanning the hospitality, tourism, education, sales, marketing and construction industries, he brings a methodical and disciplined approach to digital media. A marketing manager and content creator for Sweet TnT Magazine, Study Zone Institute, co-author and editor of Sweet TnT Short Stories and Sweet TnT 100 West Indian Recipes,Soyer specialises in documenting the biodiversity and cultural heritage of Trinidad and Tobago for a global audience.

What is a loss leader? The real economics behind selling cheap to earn more

Why stores sell some products below cost: Loss leader tactics.

A loss leader is a product sold at little profit or below cost to attract customers who then buy more profitable goods and services. This pricing strategy is used by supermarkets, warehouse clubs, technology firms, restaurants and online platforms worldwide. Consumers often notice it when a hot ready-to-eat product costs …

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The risks of identity theft: How one stolen name destroyed a life for 30 years

The risks of identity theft: When the victim Is treated as the criminal.

The risks of identity theft include financial loss, wrongful arrest, reputational damage, emotional trauma, and long-term legal harm, as shown by the extraordinary William Woods case. Identity theft is often discussed as a cybercrime involving credit cards or hacked passwords, yet the real danger reaches far beyond bank fraud. In …

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Yachting services and Hurricane Hole safety in Trinidad

Chaguaramas and the rise of Trinidad as a Hurricane Hole destination.

Trinidad is one of the Caribbean’s leading Hurricane Hole destinations because it combines storm-season geographical safety, professional yacht services, and a mature marine support industry. Located at the southern edge of the Caribbean, Trinidad sits below the main Atlantic hurricane tracks that affect many northern islands during the June to …

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Working from home: Why remote and hybrid work are reshaping global employment

The future of working from home and hybrid careers worldwide.

Working from home remains one of the most important structural changes in modern employment and is increasingly defining how people build careers, companies manage talent, and economies allocate labour. Remote and hybrid work moved from emergency response to permanent workforce strategy after the pandemic, and evidence now shows many employees …

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Deep sea fishing in Trinidad and Tobago: A guide for international anglers

Deep sea fishing in Trinidad and Tobago: Where to go and what to catch.

Deep sea fishing in Trinidad and Tobago offers world-class offshore angling defined by diverse pelagic species, year-round opportunities, and relatively uncrowded Caribbean waters. The twin-island nation sits at a strategic ecological crossroads where Atlantic currents, nutrient-rich upwellings, and migratory fish routes converge. This positioning has elevated it from a regional …

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Essential strategies for supporting children with learning disabilities

Best methods for supporting children with learning disabilities.

Supporting a child with a learning disability requires a comprehensive understanding of developmental milestones and the implementation of varied instructional techniques to bridge educational gaps. This guide examines the nuances of cognitive development from conception through adolescence, offering practical interventions for parents navigating the complexities of neurodiversity. It identifies the …

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Why every bird lover is obsessed with BirdsCaribbean 2026 in Trinidad

Bird lovers worldwide are booking Trinidad for BirdsCaribbean 2026.

BirdsCaribbean 2026 in Trinidad is becoming the most anticipated Caribbean birding and conservation event because it combines world-class biodiversity, scientific collaboration, eco-tourism access, and a rare chance to experience one of the richest birding destinations in the Americas. Scheduled for July 23 to 27, 2026 at the Hyatt Regency Trinidad, …

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E-waste: How EU regulations are reshaping the global electronics lifecycle

Why e-waste is declining: The hidden power of EU tech regulations.

E-waste reduction is being fundamentally driven by the EU’s new battery and ecodesign regulations, which mandate repairability, extend product lifespans, and directly challenge disposable technology models. These regulatory changes, anchored in enforceable legislation, represent a structural shift in how consumer electronics are designed, sold, and maintained. From 2025 through 2027, …

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The Carnegie Library in San Fernando: Andrew Carnegie’s global literacy legacy

The role of the Carnegie Library in San Fernando’s educational development.

The Carnegie Library in San Fernando exemplifies Andrew Carnegie’s global literacy mission by translating industrial wealth into enduring public access to knowledge. This article situates the San Fernando Carnegie Free Library within the wider framework of Carnegie’s philanthropy, tracing how his personal journey from poverty in Scotland to industrial dominance …

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Mother’s Day gifts for the mum or grandmother who takes pictures of everything

Mother’s Day gifts for moms who love taking photos.

The best Mother’s Day gifts for a photography-loving mum or grandmother are dedicated cameras and video recorders that deliver superior image quality, ease of use, and lasting value beyond smartphones. These devices allow her to capture family moments, travel memories, and everyday life with greater clarity, depth, and creative control. …

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