Jevan Soyer

Jevan Soyer draws from a multifaceted career spanning the hospitality, tourism, education, sales, marketing and construction industries, he brings a methodical and disciplined approach to digital media. A marketing manager and content creator for Sweet TnT Magazine, Study Zone Institute, co-author and editor of Sweet TnT Short Stories and Sweet TnT 100 West Indian Recipes,Soyer specialises in documenting the biodiversity and cultural heritage of Trinidad and Tobago for a global audience.

The evolution of the social media influencer: Khaby Lame and the US$975 million institutionalisation of digital identity

Khaby Lame and the moment the social media influencer became an asset.

Redefining the social media influencer in the 2020s The term social media influencer once described an individual with the power to shape consumer behaviour through personality, proximity, and perceived authenticity. In its early digital form, influence was measured in followers, likes, and sponsored posts, with value fluctuating according to platform …

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Mel corbeau of Trinidad: The ecology, behaviour and decline of the Smooth-billed Ani

Why the Mel corbeau matters: Understanding Trinidad’s Smooth-billed Ani.

The Mel corbeau, known scientifically as Crotophaga ani and more widely as the Smooth-billed Ani, is one of Trinidad’s most recognisable and culturally embedded birds. Its presence in pastureland, agricultural districts and residential fringes has made it familiar across generations, yet familiarity has not always translated into understanding. This glossy …

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Gemini Predictions: Understanding, using and evaluating this novel market tool

Inside Gemini Predictions: Regulation, risk and real-world use.

Gemini Predictions has emerged as one of the most talked-about developments in trading and forecasting within the cryptocurrency and broader financial ecosystem. As a new product offered by the Gemini exchange, it brings prediction markets into a regulated environment in the United States and allows users to trade contracts tied …

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Why Elon Musk says population collapse is a bigger threat than global warming

Why falling birth rates matter more than climate change, according to Elon Musk.

Population collapse has moved from an abstract demographic concern to a central warning voiced by some of the world’s most influential thinkers. Elon Musk has repeatedly argued that falling birth rates pose a more serious long-term threat to civilisation than climate change. His reasoning is not rooted in ideology or …

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International payments explained for Caribbean freelancers and remote workers

Getting paid overseas: International payments explained for the Caribbean.

Why international payments are relevant more than ever International payments are no longer a back-office concern reserved for multinational corporations. For Caribbean freelancers and remote workers, they are the backbone of daily income. Writers, developers, designers, consultants, virtual assistants and online educators across Trinidad and Tobago, Jamaica, Barbados and the …

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Snow days transformed: A parent’s guide to making the most of winter’s harshest weather

When snow days shut schools: How parents can create meaningful learning at home.

Snow days offer a unique opportunity for parents to integrate educational enrichment into domestic routines while schools remain closed due to inclement weather. This transition from traditional classroom instruction to home-based learning requires a strategic approach to maintain academic momentum without inducing burnout. By leveraging the natural environment and domestic …

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The hidden cost of screen time on children’s cognitive development

Rebuilding children’s cognitive development in a screen-dominated world.

Excessive screen exposure is fundamentally altering the trajectory of childhood cognitive development by undermining the biological conditions required for deep learning and sustained attention. This shift is evidenced by the reversal of the Flynn effect and declining performance in memory and executive function across global datasets. While educational technology promises …

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Tech layoffs: Why the global tech sector keeps cutting jobs and what workers should do next

Why tech layoffs are not slowing down and what professionals must do next.

The phrase tech layoffs have become one of the most searched employment terms in the world since early 2023. What initially looked like a temporary correction after the pandemic hiring boom has evolved into a prolonged restructuring of the global technology industry. From Silicon Valley giants to once high growth …

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