Is AFEELA 1 the PlayStation car everyone has been waiting for.

PlayStation car: How Sony Honda Mobility’s AFEELA 1 signals a new era of interactive driving

A new chapter in mobility technology

The idea of a PlayStation car has captured the imagination of drivers, gamers and tech fans for years. The concept seemed playful at first. People pictured a vehicle shaped by the same creativity that transformed home gaming consoles into cultural icons. With Sony Honda Mobility’s announcement that it will showcase the pre-production AFEELA 1 and a new concept model at CES 2026, the idea has become far more concrete.

The company is presenting a vehicle that puts advanced digital experiences at the centre of driving, and this is the closest the industry has come to a road-ready PlayStation car. The AFEELA 1 is the first real step toward cars that combine mobility, entertainment, interactivity and intelligence in a single system.

Sony Honda Mobility will hold its first independent press conference at CES on January 5, 2026 in Las Vegas. This marks an important milestone for the joint venture formed between Sony Group Corporation and Honda Motor Co, Ltd in 2022. The team will reveal fresh updates on the AFEELA 1, now shown in pre-production form, as well as debut a new concept model at the company’s largest booth to date.

The AFEELA 1 is already available for reservation and is on track for deliveries to customers in California in 2026, making it one of the most anticipated electric vehicles entering the market in the next year. The scale of SHM’s presence at CES, together with the growing interest around AFEELA, positions the brand as a leader in a new wave of mobility technology.

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Why the world calls it the PlayStation car

The term PlayStation car has been used informally by the public to describe AFEELA because of Sony’s deep influence on the brand. Sony is associated with immersive interactive experiences, high-quality digital entertainment and the ability to connect people through technology. Bringing that expertise into a vehicle creates a new category in mobility, where the driving experience is designed to be as intuitive and engaging as a modern gaming system.

While AFEELA is not marketed as an actual PlayStation-branded car, the foundations come from the same philosophy. Sony has spent decades refining ways for people to interact naturally with digital environments through sensing, haptics, sound and visual design.

These ideas influence AFEELA’s interface, its safety systems and the way drivers and passengers experience the cabin. AFEELA aims to deliver mobility that feels aware of its driver, responds to their presence and enhances their journey rather than distracting from it. This makes the PlayStation car nickname a compliment rather than an exaggeration.

The company describes AFEELA as the fusion of intelligence and emotion in motion. It is mobility that senses you, and that you can feel. The AFEELA 1 represents a next-generation driving experience driven by advanced sensors, interactive displays and human-centred design. The presence of Sony’s entertainment ecosystem creates expectations that in-car experiences will eventually expand beyond navigation and streaming. A future AFEELA vehicle may support richer interactive features, cloud-based entertainment, personalisation profiles and seamless integration across devices. All of this strengthens interest in the idea of a PlayStation car becoming a reality.

What SHM will reveal at CES 2026

CES stands as the most influential technology event in the world, and Sony Honda Mobility’s decision to expand its booth and hold a full independent press conference signals confidence in the AFEELA brand. This is the first time SHM is taking the stage alone, and the timing aligns with rising consumer interest as the vehicle approaches market launch.

The booth will present the pre-production AFEELA 1 in several colour variations, giving visitors a close view of the design direction that will soon reach public roads. Alongside this will be a brand-new concept model that expands on the company’s vision for the future of mobility. SHM highlights three values at the heart of the booth: Autonomy, Augmentation and Affinity. These principles guide both the technical and emotional direction of the brand.

Autonomy represents the evolution of automated driving. SHM has been working on sensing technologies capable of understanding the vehicle’s environment with high precision. The partnership with Honda ensures that safety and reliability remain central, while Sony brings its expertise in imaging and perception systems.

Augmentation focusses on expanding the relationship between the car, its occupants and the surrounding world. This involves interactive interfaces, mixed-reality displays, advanced visual communication and the potential for future in-cabin entertainment systems. It is a major reason why the public associates AFEELA with the PlayStation car label. Sony’s long history of designing interactive systems informs the way AFEELA may redefine the cabin as a personalised digital space.

Affinity describes collaboration between people and mobility. It promotes a vehicle that communicates naturally with its driver, supports their needs and integrates smoothly into daily life. This reflects both companies’ commitment to mobility that serves society, not only individuals.

What makes AFEELA different from traditional EVs

The AFEELA 1 enters a competitive electric vehicle market that continues to expand rapidly. Yet its arrival stands apart from typical EV launches. Many manufacturers focus on range, speed, battery technology and pricing. While these remain essential, SHM’s approach places equal emphasis on sensing, digital experiences and human connection.

AFEELA has been developed as a mobility tech platform rather than only a vehicle. Sony’s technological heritage reshapes expectations for entertainment, user interfaces and cloud services. Honda’s expertise ensures strong engineering fundamentals and dependable driving performance. Together, they create a vehicle that aligns with consumer expectations for the future of transport.

Drivers want EVs that feel safe, intelligent, intuitive and capable of supporting their lifestyle. AFEELA’s design language suggests a smooth cabin experience where displays, sensors and controls feel integrated rather than layered on top of one another.

The upcoming pre-production model at CES will give the public its clearest look yet at how SHM plans to merge advanced digital systems with the physical feel of a car. While the company has not released all technical details, earlier demonstrations have included features such as high-resolution external displays, advanced cabin sensing and interfaces designed to evolve through software updates. It is these features that push many to call it the PlayStation car. The name symbolises a new wave of vehicles designed around interaction, personalisation and digital life, much like Sony reshaped entertainment at home.

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AFEELA’s place in the future of mobility

Sony Honda Mobility positions itself as a mobility tech company with a mission to pursue innovation with diverse knowledge and inspire people. This purpose forms the backbone of the AFEELA brand. The joint venture is not aiming to produce vehicles that compete only on specifications. It aims to create a new relationship between people and mobility through intelligence, emotion and interactivity.

AFEELA 1 is scheduled for its first deliveries in California in 2026. California is an important market for EVs due to its infrastructure, supportive regulations and high concentration of technology-adoption consumers. Launching there gives SHM access to early adopters who value both innovation and sustainability. Success in California will likely shape how quickly AFEELA expands to other regions.

SHM’s presence across social platforms such as Facebook, Instagram, X and LinkedIn highlights the company’s interest in building a strong global community around the AFEELA identity. A vehicle built around interaction and emotion relies on user engagement, feedback and long-term relationships. This is consistent with how Sony’s gaming and entertainment brands have grown.

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The PlayStation car captures public imagination for a reason

The phrase PlayStation car resonates because it connects two powerful ideas. People imagine a vehicle as comfortable and reliable as a Honda, enriched by the digital magic that made Sony a global leader in entertainment. AFEELA may not carry the PlayStation logo, but it carries Sony’s design philosophy. It represents movement shaped by intelligence, responsive systems and an emotional connection between driver and machine.

As CES 2026 approaches, anticipation continues to rise. Visitors will see the most complete version yet of a vehicle that has already changed expectations for the next era of mobility. As the AFEELA brand grows and the AFEELA 1 moves closer to launch, the world will continue to view it as more than an EV. It is the most serious embodiment to date of the PlayStation car the public has long imagined. It turns a cultural idea into a tangible reality, and it does so with the backing of two of the world’s most respected companies.

About AFEELA

“AFEELA” represents the fusion of intelligence and emotion in motion. It’s mobility that senses you, and that you can feel. At its core, AFEELA brings to life a next-generation driving experience built on advanced sensing, interactive technology, and human-centered design. The first model to be released under the brand, AFEELA 1, is scheduled for deliveries in California, USA in 2026.

About Sony Honda Mobility
Sony Honda Mobility Inc (SHM) is a Japanese joint venture mobility tech company established by Sony Group Corporation and Honda Motor Co, Ltd in 2022. By combining Sony’s technological prowess and Honda’s automotive expertise, SHM aims to lead innovation in the industry through joint development and sales of high-value-added mobility and providing services for mobility. For more information, please visit us at https://www.shm-afeela.com or follow us on Facebook, Instagram, X or LinkedIn.

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