Sales Representative

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      Sales Representative- Technical & Key Sales Accounts


      Sales Representative- Technical & Key Sales Accounts

      Sales Representative- Technical & Key Sales Accounts Job Description

      The Sales Representative   РTechnical and Key Accounts (SR) plays an important   role in driving the sales numbers of the business with respect to both the non-fuel and fuel parts of the business to specific channel(s}.   The SR will report to the GM and will be responsible for:

      • Management¬† ¬†of the trade strategies and distribution¬†¬† ¬†of the products in the defined¬† ¬†channels and implementation¬†¬†¬†¬†¬†¬†¬†¬† and execution¬† ¬†of specific projects specifically, energy/ infrastructure,¬†¬† ¬†port, ¬†government, industrial¬† ¬†plant, ¬†marine ¬†and any other ¬†sector ¬†as identified¬† ¬†by the ¬†GM.
      • Understanding¬† ¬†the channel strategy and developing¬† ¬†a trade plan to accomplish it. ¬†The SR must also monitor¬† ¬†and evaluate market trends, consumer¬† ¬†behaviour and competitor¬†¬† ¬†activities and identify¬†new opportunities¬†¬† ¬†or evaluate potential¬† ¬†risks in the environment.
      • Achieving agreed sales targets
      • Delivering consistent and continuous¬†channel penetration and sales growth¬†though business development¬†¬†of key accounts
      • Building strong customer relationships


      • Proven ability to plan, develop and execute sales strategies
      • Well developed¬† ¬†commercial¬† ¬†awareness
      • Excellent communication, listening and presentation¬†skills
      • Some understanding and using a CRM


      • ¬†Complies with the Division‚Äôs policies and procedures¬† ¬†including placement of customer¬† ¬†orders, requisitioning¬† ¬†of products, collection¬†¬† of the company’s¬† ¬†monies, customer visits, daily reporting, sales planning and post mortem¬† ¬†analysis ¬†in addition ¬†¬†to others.
      • Completes and follows¬†¬† REL’s Sales Technical process end to end to advise customers¬† ¬†on the correct product for use; provides technical advice to sales team as when/required.
      • Manages the demand planning process for the channel in order to prepare and assure the sales plan and the volume objectives are achieved
      • Collects deep customer¬† ¬†knowledge through¬† ¬†in depth profiling¬† ¬†to deepen customer¬† ¬†relationships¬† ¬†and win new business; proactively¬† ¬†updates profiles as information changes.
      • Documents competitor¬†offerings, pricing and promotional¬†strategies to inform company‚Äôs strategy
      • Coordinates¬† ¬†the implementation of marketing¬† ¬†activities to contribute directly with the alignment¬†¬†of the sales strategy
      • Generates and presents compelling sales pitch.
      • Maintains¬†a strong viable ongoing sales pipeline.
      • Makes daily face to face sales calls in existing and prospective¬† ¬†accounts in accordance with customer visit schedules.
      • Reports immediately any customer accounts lost or under threat with recommendations to hold account.
      • Assures an efficient¬† ¬†and effective¬† ¬†distribution¬†¬† ¬†system in order to reach target channel customers in the most efficient way
      • Improves efficiency and effectiveness¬† ¬†while maintaining¬† ¬†current capabilities


      • Manages the sales and distribution¬†¬† ¬†KPls and customer satisfaction indicators¬† ¬†for the channel like sales vs. budget, sales productivity, sales effectiveness, delivery effectiveness¬† ¬†and customer satisfaction
      • Supervises the channel budget to establish control on distribution¬†¬† ¬†cost


      • Forges, maintains, manages and develops strong channel relationships that¬† ¬†enable REL to grow and maintain¬† ¬†dominant¬† ¬†positions in this channel in new and existing accounts
      • Coordinates the implementation of trade activities with other departments to achieve activities target


      • Identifies¬† ¬†and develops key opportunities¬†¬† ¬†in distribution¬†¬† ¬†and trade marketing¬† ¬†that improve company share of wallet

      Health, Safety and the Environment:

      • Takes all reasonable care to ensure that day-to-day activities do not pose a safety risk/hazard/violation to other employees within the division.
      • Liaises¬†¬†¬†¬† ¬†with¬†¬†¬†¬†¬†¬† ¬†the¬†¬†¬†¬†¬†¬† ¬†Health, Safety¬†¬†¬†¬†¬†¬† ¬†and¬†¬†¬†¬†¬† ¬†Environment Manager/Officer/Designate¬† on all¬† ¬†instances of non-compliance¬† ¬†by employees to the Occupational Safety and Health Act 2004 (rev 2006) and the Company‚Äôs ¬†Health, ¬†Safety ¬†and¬† ¬†Environment ¬†guidelines ¬†so ¬†that immediate action could be taken to correct same.
      • Liaises¬†¬†¬†¬†¬† ¬†with¬†¬†¬†¬†¬†¬† ¬†the¬†¬†¬†¬†¬†¬† ¬†Health, Safety¬†¬†¬†¬†¬† ¬†and¬†¬†¬†¬†¬†¬† ¬†Environment Manager/Officer/Designate¬†¬† in all instances of¬† ¬†non-compliance¬† ¬†by employees with reference to the company’s approved Health, Safety and Management System
      • Reports, as observed, all accidents/ incidents/near misses to the Health, Safety and Environment Manager/Officer/Designate immediately so that investigations can commence in a timely manner.
      • Attends all safety meetings as outlined in the approved schedule or as directed¬†by¬† the¬† Health, Safety¬†and¬†Environment Manager/Officer/Designate.
      • Participates in the company’s Employee Awareness Program.
      • Participates in the company’s Hazard Identification Program.
      • Participates in the company’s Site Safety Standards.
      • Participates in the company’s Permit to Work and Safe Work Systems.
      • Reports all instances of environmental non-compliance to the company’s Health, Safety and Management System to the Health, Safety and Environment Manager/Officer/Designate and in his¬† absence¬† ¬†the Divisional Manager: Fuel and Transport
      • Participates in the company’s Action Plan geared towards compliance to the OSHAct and the Environmental Management Authority.

      Apply here

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