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October 18, 2019 at 7:58 pm #647721huvubidsohixGuest
MARKETING SPECIALIST REPUBLIC BANK LIMITED
MARKETING SPECIALIST REPUBLIC BANK LIMITED
VACANCY MARKETING SPECIALIST – T&T OFFICE, REPUBLIC BANK LIMITED
Applications are invited from persons with suitable qualifications to fill the position of “Marketing Specialist” at the Group Marketing and Communications Department.
The jobholder is responsible for:
– Assisting the Senior Manager with the planning and development of creative and innovative strategies for the Eastern Caribbean and implementing agreed plans for roll-out of these strategies.
– Monitoring performance of campaigns and initiatives, preparing reports, coordinating research initiatives and making recommendations on the effectiveness of the agreed strategies and tactics.
– Planning and monitoring the development, production and deployment of other marketing activities such as advertising, research and forecasting, new product development and marketing performance.
JOB RESPONSIBILITIES INCLUDE:
– Working with the Marketing Specialist St. Lucia to oversee and manage the planning and development of marketing strategies for the Eastern Caribbean
– Scheduling meetings, obtaining statistics/inputs and participating in discussions with internal and external stakeholders (e.g. agencies, territories, external parties & other Units) for the preparation of all Marketing Plans for the Eastern Caribbean
– Documenting the process, making recommendations and working with the manager to prepare presentations and proposals for approval
– Supporting the creation of the following for the Eastern Caribbean:
- Annual marketing plans
- All marketing campaigns and promotions
- Traditional & digital advertising plans
- Major Corporate Social Responsibility (CSR) initiatives e.g. CPL
– Assisting the manager in achieving group harmonization with the Eastern Caribbean & other territories by (for example):
- Scheduling meetings monthly to share strategy, successes and challenges
- Identifying and recommending marketing information that will assist individual territories &/or the Group
- Preparing reports on group initiatives
- Assisting the manager in implementing directives
- Overseeing the production, printing and supply of key publications e.g. quarterly reports/financials
- Supporting the Marketing Specialist in St. Lucia as required with the implementation of agreed strategies
- Reviewing performance reports and working with the Business Analytics & Martech team to analyze reports and make changes to strategic or tactical plans (as required) to continuously improve marketing performance.
Branding and Communication Support:
– In conjunction with the manager Brand Management, overseeing the production and execution of all brand & communication related activities for the Eastern Caribbean such as:
- Marketing collateral design and approval
- Website and Social Media planning and management
- Communications and Public Relations preparation and distribution e.g. press releases, circulars
Product development & enhancement:
– Collaborating with the Personal and Business Segment Managers as well as giving input into the discussion with internal and external stakeholders (e,g. agencies, external parties, risk, ITMD & other Units) for the development of new products/services or to enhance existing offerings for the Eastern Caribbean
– Documenting the process, making recommendations and working with the manager to prepare proposals for approval
– On a monthly or quarterly basis, working with the Marketing Specialist St. Lucia to review competitor products/services and preparing a summary report of the findings i.e. competitive advantages and shortfall against our current offerings with recommendations.
– Working with the Research Officer and Marketing Specialist St. Lucia in identifying market gaps and /or opportunities that should be explored with a view toward deepening our understanding of the Eastern Caribbean region.
– Working with the Marketing Specialist St. Lucia to review the findings identified in market research reports and using insights gained in the development of marketing strategies and tactics.
– Assisting the manager in creating a positive work environment by fostering open communication, ongoing guidance and information sharing within GMC and the Eastern Caribbean.
– Working with the Admin Unit to effectively manage the budget allocation. These activities include:
- In conjunction with the respective Units/managers, preparing the annual advertising, campaign and promotions budget
- Approving estimates and negotiating fair prices with agencies & external suppliers
- Monitoring and approving invoices presented for payment, ensuring that they are accurate and that they are paid within the required timeframe
- Maintaining an effective system to track and manage these bills and payments.
GENERAL QUALIFICATION AND REQUIREMENTS:
The jobholder should have:
– Bachelor’s Degree in Marketing, or Business-related field
– Minimum of five years’ marketing experience of which at least one year should be in the supervisory/leadership role
– Expert knowledge of the Bank’s operations
– Working knowledge of media planning & scheduling
Computer Literacy – PowerPoint/Excel/Word
BEHAVIOURIAL COMPETENCIES AND SKILLS:
-Strong leadership skills
-Excellent Written/Oral communication, Organizational, Presentation, Creative, Investigative/Research understanding skills
The Bank offers an attractive compensation package.
Closing date for submission of applications is October 18, 2019
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