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MARKETING SPECIALIST REPUBLIC BANK LIMITED

MARKETING SPECIALIST REPUBLIC BANK LIMITED

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DESCRIPTION

Marketing Specialist

 

INTERNAL ADVERTISEMENT

VACANCY MARKETING SPECIALIST – T&T OFFICE, REPUBLIC BANK LIMITED

 

Applications are invited from persons with suitable qualifications to fill the position of “Marketing Specialist” at the Group Marketing and Communications Department.

 

The jobholder is responsible for:

 

–  Assisting the Senior Manager with the planning and development of creative and innovative strategies for the Eastern Caribbean and implementing agreed plans for roll-out of these strategies.

–  Monitoring performance of campaigns and initiatives, preparing reports, coordinating research initiatives and making recommendations on the effectiveness of the agreed strategies and tactics.

–  Planning and monitoring the development, production and deployment of other marketing activities such as advertising, research and forecasting, new product development and marketing performance.

 

JOB RESPONSIBILITIES INCLUDE:

 

Strategic Support:

–  Working with the Marketing Specialist St. Lucia to oversee and manage the planning and development of marketing strategies for the Eastern Caribbean

–  Scheduling meetings, obtaining statistics/inputs and participating in discussions with internal and external stakeholders (e.g. agencies, territories, external parties & other Units) for the preparation of all Marketing Plans for the Eastern Caribbean

–   Documenting the process, making recommendations and working with the manager to prepare presentations and proposals for approval

–  Supporting the creation of the following for the Eastern Caribbean:

• Annual marketing plans
• All marketing campaigns and promotions
• Traditional & digital advertising plans
• Major Corporate Social Responsibility (CSR) initiatives e.g. CPL

 

Territorial Support:

–  Assisting the manager in achieving group harmonization with the Eastern Caribbean & other territories by (for example):

• Scheduling meetings monthly to share strategy, successes and challenges
• Identifying and recommending marketing information that will assist individual territories &/or the Group
• Preparing reports on group initiatives
• Assisting the manager in implementing directives
• Overseeing the production, printing and supply of key publications e.g. quarterly reports/financials
•  Supporting the Marketing Specialist in St. Lucia as required with the implementation of agreed strategies

• Reviewing performance reports and working with the Business Analytics & Martech team to analyze reports and make changes to strategic or tactical plans (as required) to continuously improve marketing performance.

 

Branding and Communication Support:

–  In conjunction with the manager Brand Management, overseeing the production and execution of all brand & communication related activities for the Eastern Caribbean such as:

• Marketing collateral design and approval
• Website and Social Media planning and management
• Communications and Public Relations preparation and distribution e.g. press releases, circulars

 

Product development & enhancement:

–  Collaborating with the Personal and Business Segment Managers as well as giving input into the discussion with internal and external stakeholders (e,g. agencies, external parties, risk, ITMD & other Units) for the development of new products/services or to enhance existing offerings for the Eastern Caribbean

–  Documenting the process, making recommendations and working with the manager to prepare proposals for approval

 

Market Research:

–  On a monthly or quarterly basis, working with the Marketing Specialist St. Lucia to review competitor products/services and preparing a summary report of the findings i.e. competitive advantages and shortfall against our current offerings with recommendations.

–  Working with the Research Officer and Marketing Specialist St. Lucia in identifying market gaps and /or opportunities that should be explored with a view toward deepening our understanding of the Eastern Caribbean region.

–  Working with the Marketing Specialist St. Lucia to review the findings identified in market research reports and using insights gained in the development of marketing strategies and tactics.

 

Staff Engagement:

–  Assisting the manager in creating a positive work environment by fostering open communication, ongoing guidance and information sharing within GMC and the Eastern Caribbean.

 

Administration:

–  Working with the Admin Unit to effectively manage the budget allocation. These activities include:

• In conjunction with the respective Units/managers, preparing the annual advertising, campaign and promotions budget
• Approving estimates and negotiating fair prices with agencies & external suppliers
• Monitoring and approving invoices presented for payment, ensuring that they are accurate and that they are paid within the required timeframe
• Maintaining an effective system to track and manage these bills and payments.

 

 

GENERAL QUALIFICATION AND REQUIREMENTS:

The jobholder should have:

 

–  Bachelor’s Degree in Marketing, or Business-related field

–  Minimum of five years’ marketing experience of which at least one year should be in the supervisory/leadership role

–  Expert knowledge of the Bank’s operations

–  Working knowledge of media planning & scheduling

Computer Literacy – PowerPoint/Excel/Word

 

BEHAVIOURIAL COMPETENCIES AND SKILLS:

-Strong leadership skills

-Excellent Written/Oral communication, Organizational, Presentation, Creative, Investigative/Research understanding skills

 

REMUNERATION:

 

The Bank offers an attractive compensation package.

Closing date for submission of applications is October 18, 2019

Apply Now

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