[leodelittle117]

PRESTIGE HOLDINGS LIMITED VACANCIES

BRAND LEADER PRESTIGE HOLDINGS LIMITED – PIZZA HUT

Apply Now

DESCRIPTION

Brand Manager

 

POSITION TITLE

BRAND LEADER – PIZZA HUT

Position:                                  Brand Leader – PH

Reporting Relationship:         This position reports directly to the V. P. Pizza Hut.

Summary:                               Develops, coordinates and implements the Strategy/Marketing Calendar, with specific responsibility for delivering approved sales and profit targets, and with support from the V. P. Pizza Hut.  The position has an indirect impact upon total company revenue and includes managing the marketing budget when developing and executing marketing activities.

Sources of Support

• Ø V. P. Pizza Hut (direction, policy, prioritisation, approval)
  • Ø Cross-functional team. (collaboration and technical support)
  • Ø Agencies – Advertising, Media, Research, Public Relations, Digital related

Duties and Responsibilities

• Executes/supports the Marketing Strategy, Brand Positioning and Calendar which integrates the various consumer needs and develops relevant strategies to ensure growth of per store sales to meet targets.

• Develops 12 month calendar using approved processes. Creates new product ideas, working with relevant cross-functional Departments (Quality Assurance, Procurement and Operations), suppliers and other external resources, e.g. advertising agency.

• Researches and market tests major new products (as assigned) – ensure 9+ month new product pipeline of tested and financially feasible products.  KPIs – on-time completion, within budget, aligned to relevant consumer insights.

• Develops a strategy that can build the brand sales to a sustainable level.

• Determines the optimal Marketing Calendar to increase brand usage.

• Executes and manages all agreed calendar events and campaigns with the appropriate range of agency direction/briefing, store merchandising, media legacy (TV/radio/print production) and New Media and out of home advertising.  KPIs – on-time delivery, within budget, achieve/exceed commercial goals. Improved/increased BIT scores in key attributes.

POSITION TITLE

BRAND LEADER – Pizza Hut

 

Duties and Responsibilities (continued)

 

• Ensures all departments – Operations, Finance, Supply Chain Manager, Technical, Human Resources, and Development are given appropriate lead times for effective event implementation.

 

• Develops and manages clear digital and new media strategy integrated into all spheres of brand communication, social media, web, applications, content strategy, and reputation management.  KPIs – consistent brand identity, increased positive consumer engagement, increased positive brand sentiment, elevated social and digital presence via innovation.

 

• Manages and co-ordinates integrated media schedule in conjunction with respective agencies.  KPIs – achieves right media mix for each advertising campaign (promotional and brand), within budget.

 

• Develops integrated communications strategy encompassing all communication channels and tools inter alia (digital, legacy, social).

 

• Manages Marketing Advertising and Promotional expenditure to the budgets agreed with the Marketing Manager.  KPIs – efficient management of budgetary resources to support brand in key areas. No excessive over/under spends.

 

• Develops strong Local Store Marketing programme that can be leveraged by Restaurant General Managers – KPIs – successful implementation of turnaround strategies in Below Target & Slightly Below Target stores profitably. Implement, monitor, takes appropriate action once store experiences positive performance.

 

• Researches and market test new products and recommends appropriate expansion.

 

• Briefs and approves work undertaken by agencies and consultants.

 

• Performs other related duties as required.

Qualifications and Experience

 

• Ø Tertiary degree level qualification essential, with major in marketing or business related discipline preferred.

• Ø Minimum 5 years overall marketing/commercial experience essential with at least 3 years experience in Fast Moving Consumer Goods (FMCG).

• Ø Must have at least 2 years product management experience with TV Commercial involvement 2-3 advertising. Experience in retail, service/multi-outlet industry highly regarded.

• Must be proficient in Microsoft Office Suite and specifically with Excel and Power Point.

Skills and Requirements

• Ø Ability to understand and evaluate financial statements.

• Ø Excellent organisational project management skills

• Ø Excellent interpersonal and communication skills.  Must be able to articulate clearly and concisely in written and oral form.

• Ø Self-directed, goal-oriented, individual with “take ownership” attitude and approach.

• Ø High work ethic essential.

• Ø A sense of urgency plus the ability to meet deadlines under pressure is essential given the fast paced environment.

• Ø Dedicated time required to be spent on strategic, brand-building initiatives.

• Ø The ability to effectively prioritize deliverables and utilize time management is critical.

PRESTIGE HOLDINGS LIMITED VACANCIES

Apply Now

POSITION TITLE BRAND LEADER – KFC

PRESTIGE HOLDINGS LIMITED – KFC

Apply Now

DESCRIPTION

PRESTIGE HOLDINGS LIMITED VACANCIES POSITION TITLE BRAND LEADER – KFC

 

 

PRESTIGE HOLDINGS LIMITED VACANCIES POSITION TITLE BRAND LEADER – KFC

Position: Brand Leader – KFC

Reporting Relationship: This position reports directly to the Marketing Manager, KFC.

Summary: Develops, coordinates and implements the Strategy/Marketing Calendar, with specific responsibility for delivering approved sales and profit targets, and with support from the Marketing Manager. The position has an indirect impact upon total company revenue and includes managing the marketing budget when developing and executing marketing activities.

Sources of Support

Ø Marketing Manager (direction, policy, prioritisation, approval)

Ø VP and Cross-functional team. (collaboration and technical support)

Ø Agencies – Advertising, Media, Research, Public Relations, Digital related

Duties and Responsibilities

Ø Executes/supports the Marketing Strategy, Brand Positioning and Calendar which integrates the various consumer needs and develops relevant strategies to ensure growth of per store sales to meet targets.

Ø Develops a 24 month calendar using approved processes. Creates new product ideas and works with relevant cross-functional Departments (Research and Development, Quality Assurance, Procurement, Operations), suppliers and other external resources, e.g. advertising agency.

Ø Researches and market tests major new products (as assigned) – ensure 9+ month new product pipeline of tested and financially feasible products. KPIs – on-time completion, within budget, aligned to relevant consumer insights.

Ø Develops a strategy that can build the brand sales to a sustainable level.

Ø Determines the optimal Marketing Calendar to increase brand usage.

Ø Executes and manages all agreed calendar events and campaigns with the appropriate range of agency direction/briefing, store merchandising, media legacy (TV/radio/print production) and New Media and out of home advertising. KPIs – on-time delivery, within budget, achieve/exceed commercial goals. Improved/increased BIT scores in key attributes.

Ø Ensures all departments – Operations, Finance, Supply Chain Manager, Technical, Human Resources and Development are given appropriate lead times for effective event implementation.

Ø Develops and manages clear digital and new media strategy integrated into all spheres of brand communication, social media, web, applications, content strategy, and reputation management. KPIs – consistent brand identity, increased positive consumer engagement, increased positive brand sentiment, elevated social and digital presence via innovation.

Ø Manages and co-ordinates integrated media schedule in conjunction with respective agencies. KPIs – achieves right media mix for each advertising campaign (promotional and brand), within budget.

Ø Executes and manages a clear Customer Service Representative, Public Relations Program in keeping with brand goals. KPIs – reduced negative brand sentiment, overall improved Brand Image Track scores on key social issues.

Ø Develops an integrated communications strategy encompassing all communication channels and tools inter alia (digital, legacy, social).

Ø Manages Marketing Advertising and Promotional expenditure to the budgets agreed with the Marketing Manager. KPIs – efficient management of budgetary resources to support brand in key areas. No excessive over/under spends.

Ø Develops strong Local Store Marketing programme that can be leveraged by Restaurant General Managers – KPIs – successful implementation of turnaround strategies in Below Target & Slightly Below Target stores profitably. Implement, monitor, take appropriate action once store experiences positive performance.

Ø Researches and market tests new products and recommend appropriate expansion.

Ø Briefs and approves work undertaken by agencies and consultants.

Ø Performs other related duties as required.

Qualifications and Experience

Ø Tertiary degree level qualification essential, with major in marketing or business related discipline preferred.

Ø Minimum 5 years overall marketing/commercial experience essential with at least 3 years experience in Fast Moving Consumer Goods (FMCG).

Ø Must have at least 2 years product management experience with TV Commercial involvement 2-3 advertising. Experience in retail, service/multi-outlet industry highly regarded.

Ø Must be proficient in Microsoft Office Suite and specifically with Excel and Power Point.

Skills and Requirements

Ø Ability to understand and evaluate financial statements.

Ø Excellent organisational project management skills

Ø Excellent interpersonal and communication skills. Must be able to articulate clearly and concisely in written and oral form.

Ø Self-directed, goal-oriented, individual with “take ownership” attitude and approach.

Ø High work ethic essential.

Ø A sense of urgency plus the ability to meet deadlines under pressure is essential given the fast paced environment.

Ø Dedicated time required to be spent on strategic, brand-building initiatives.

Ø The ability to effectively prioritize deliverables and utilize time management is critical.

 

Disclaimer

The above information on this description has been designed to indicate the general nature and level of work performed. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of an employee assigned to this job. Other duties may be added or this description amended at any time.

PRESTIGE HOLDINGS LIMITED VACANCIES

Apply Now

Jobs in Trinidad and Tobago – Sweet TnT Magazine

Jobs and vacant positions can be posted here for the whole world to see for free. Have a skill, product or service you would like to offer post it here.

Home – Study Zone Institute

StudyZoneInstitute.com is the home for students, teachers and parents to find useful information and materials for teaching and learning. Read about active learning, types of learners, learning environments, the students in the classroom, focus exercises, learning with technology, outdoor learning, teaching aids, parents’ involvement and more.

 

[Author]

Posts