BRAND MANAGER FOOD & GROCERY

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      cyubotoavja
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      BRAND MANAGER, FOOD & GROCERY

      AS BRYDENS – BRAND MANAGER FOOD & GROCERY

      A.S. BRYDEN & SONS (TRINIDAD) LIMITED & BRYDEN PI LIMITED

      • San Juan/Barataria
      • Permanent full-time
      • Human Resources

       

      Apply Now

      BRAND MANAGER FOOD & GROCERY DESCRIPTION

      The incumbent will be required to ensure optimum Sales, Brand Equity, Distribution, Visibility, Price, Placement and Promotion of the assigned brands and to enhance the Company’s image as a preferred supplier in the Industry

       

      A.S. Bryden & Sons (Trinidad) Limited

      AS BRYDEN – BRAND MANAGER FOOD & GROCERY

      Major Responsibilities & Accountabilities:

      • Formulates and implements annual marketing plans for assigned brands
      • Conducts regular brand analysis (quantitative and qualitative) to understand brand insights, ensuring all required corrective actions are developed and implemented
      • Manages the annual A&P budgets in collaboration with suppliers and Group Product Manager or Business Unit Manager, ensuring that all expenses are accounted for accurately
      • Determines the Return on Investment (ROI) for all promotional activities with the use of sales data and Promotional team reports
      • Works closely with Sales, Trade Marketing and Promotional teams to ensure that all in-store promotional activities are executed according to plan which includes conducting site visits and assisting with execution as required
      • Submits all claims to suppliers in a timely manner and ensures reimbursements are received within set performance.
      • Provides continuous training and guidance and assistance as required on all existing and new brands to all teams
      • Monitors and reports on all competitive activity in the trade to assist with the development tactical initiatives to counteract.
      • Builds and maintains strong working relationships with suppliers and key stakeholders ensuring that all requested reports are submitted in a timely manner and according to specifications
      • Works closely with the Supply Chain planners / to ensure timely and accurate forecasting and ordering of assigned brands in alignment with Purchasing Targets whilst managing pre-set stock covers
      • Monitors product expiration dates and damages of assigned brands in the Distribution Centre and implements measures such as specials to keep expiries at set minimum targets.
      • Works closely alongside Trade Marketing to develop optimum planograms
      • Ensures optimum Quality, Distribution, Visibility, Price, Placement and Promotions of the assigned brands trade wide through weekly trade visits with relevant sales teams
      • Pursues and monitors monthly sales and gross profit targets in keeping with departmental objectives, whilst implementing measures to address short falls

      Knowledge & Experience:

      • Bachelor’s degree in Marketing or related discipline
      • A minimum of two (2) years similar experience in a FMCG company
      • Proficient in Microsoft Office applications

      Key Competencies:

      • Strong negotiation and presentation skills with a competitive spirit
      • Good organizational and analytical skills
      • Team player
      Thank you for your interest, but please note that only shortlisted candidates will be contacted.

      Apply Now




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