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The precise targeting capabilities of over-the-top (OTT) methods (i.e., connected TV advertising) have tremendously and irreversibly changed the game. But there are still significant use cases for cable TV ads. If your #1 priority is demand generation and you need a guaranteed audience for your message, cable TV is one …

There’s a persistent belief that retiring early translates to a longer life, often linked to a supposed “Boeing study” on life expectancy and retirement age. This article dives into the truth behind this claim. The ‘Boeing study’ and its findings The concept hinges on an actuarial study supposedly conducted by …

Are you passionate about technology but don’t have a traditional college degree? Don’t let that hold you back from pursuing your dream career in AI! The field is booming with exciting opportunities, and many remote AI jobs don’t require formal education or experience. Check out ZipRecruiter to explore these 10 …

When you’re in business, you need to win. You want to make sure that you are leaving your competition in the dust at all times. One way you can do this is by outdoing them with great customer service. Great customer service will set your business apart and raise it …

In recent years, the spectre of capital flight has haunted countries grappling with economic instability, as governments, in desperate bids to solidify control and stabilise their economies, have taken drastic measures by nationalising bank accounts. Such interventions, far from being a panacea, have often precipitated dire consequences for the national …

Whether a robust middle class still exists in Trinidad and Tobago is a complex question with no easy answer. Here’s what we know: Arguments for an existing middle class in Trinidad and Tobago The World Bank’s income-based definition of the middle class, placing individuals earning between US$10 and US$50 per …

Imagine a Trinidad and Tobago where buying that dream gadget with TTD wouldn’t require dipping into a bottomless wallet. Picture shelves stocked with affordable imported goods, businesses seamlessly accessing global trade markets, and tourists flocking to shores where their dollars stretch further. This friends, is the alluring vision of a …

In today’s competitive job market, finding the right talent can be a challenge for both employers and job applicants. While traditional methods like posting on job boards can yield results, they often lack the efficiency and reach needed to connect with the best candidates. That’s where Applicant Tracking Systems (ATS) …

Becoming a remote video editor involves creating and editing video content for various purposes while working remotely. Here’s a step-by-step guide to help you become a remote video editor. 18 Steps to becoming a remote video editor 1. Learn video editing software Master video editing software such as Adobe Premiere …

The gleaming Diego Martin Vehicular Overpass in Trinidad and Tobago stood in stark contrast to the shadows cast by substandard Chinese construction projects creeping across Belt and Road Initiative (BRI) countries. These infamous “Tofu-Dreg” projects, as they’re dubbed in China, reached a new level of alarming on December 24, 2023, …