Start your own AI experience optimisation AEO agency: A complete guide to AEO.

How to start your own AI experience optimisation AEO agency

The rise of AI has transformed the marketing landscape, with AI experience optimisation (AEO) at the forefront of this evolution. An AEO agency goes beyond traditional SEO, focussing on optimising user interactions with AI-driven tools, like voice search and chatbots, to enhance customer experiences. By starting your own AEO marketing agency, you can capitalise on this emerging field and position yourself as a pioneer. Here’s a comprehensive guide to getting started.

The ultimate guide to starting an AEO agency in 2024

What is AI experience optimisation (AEO)?

AEO is the next step in the evolution of search engine optimisation (SEO). While SEO optimises content to rank on search engines, AEO focusses on optimising digital experiences powered by AI, ensuring these interactions align with user intent and deliver personalised, seamless experiences. This approach is especially relevant with the rise of voice search, virtual assistants, and conversational AI.

Why start an AEO marketing agency now?

1. Untapped market: AEO is still in its early stages, which means less competition and a chance to establish your brand as a leader.

2. Growing demand for AI: Businesses are increasingly adopting AI solutions, creating a demand for agencies specialising in AEO.

3. Future-proofing: As AI-driven experiences become standard, businesses will seek expert agencies to optimise them.

Step-by-step guide to starting your AEO agency

Step 1: Develop a solid understanding of AEO

Familiarise yourself with AEO principles and technologies. Key areas to explore include:

Voice search optimisation: Learn how voice assistants interpret queries and how to structure content for AI-driven search results.

Conversational AI: Understand how chatbots and virtual assistants can be optimised to meet customer needs.

Personalisation algorithms: Study how algorithms deliver personalised experiences and the data required to make them effective.

Find Remote Work From Home and Flexible Jobs

100% hand-screened, high-quality jobs
Entry-level to executive roles
50+ career categories
No ads, junk, or scams
Experts in remote and flexible work since 2007

Currently listing 29,110 jobs from 5,476 companies

Sign up

Step 2: Identify your niche and target audience

While AEO applies across industries, having a niche can help you stand out. Some potential niches include:

E-commerce: Optimising product recommendations and chatbot experiences.

Healthcare: Enhancing patient interactions with AI-driven support tools.

Real estate: Improving virtual tours and AI-assisted property search.

Define your target audience and tailor your services to meet the specific AI experience needs of that sector.

Step 3: Build a portfolio of services

Create a clear service offering that aligns with AEO. Key services may include:

Voice search optimisation: Ensuring that content is structured to rank well in voice search.

Chatbot development and optimisation: Creating and enhancing chatbots that improve customer support.

Personalisation strategy: Developing algorithms that adapt digital experiences to each user’s preferences.

Data analytics: Offering insights into customer behaviour to improve AI-driven experiences.

Bachelor (B.Sc) Applied Artificial Intelligence

Online Study Model Degree Bachelor of Science (B.Sc.) 180 ECTS credits Language English Tuition Fees & Discounts Tuition Fees Starting from 130 € (131 $)* per month *based on the exchange rate from 01.07.2023 09:05 AM (CEST) Discounts Discounts and promotions are available on a seasonal basis Online application No application fees Study Duration Study start any time Duration36 – 72 months (depending on time model)

Step 4: Establish partnerships with AI vendors

Identify AI tools and platforms that align with your agency’s services. Partnering with AI vendors like Google Cloud’s AI solutions, Amazon Alexa, or IBM Watson can give you access to advanced tools and improve credibility.

Step 5: Develop a strong online presence

An AEO agency needs a strong digital footprint. Optimize your website and content for relevant search terms, such as “AEO agency”, “AI experience optimisation”, and “voice search optimisation agency”. Additionally:

Use case studies: Showcase the impact of AEO through case studies.

Regularly publish AEO content: Write blogs, whitepapers, and reports about AEO to position your agency as a thought leader.

Engage on social media: Share insights on LinkedIn, Twitter, and relevant platforms to build a network.

The global HR platform you deserve

Global HR made simple

Hire, manage, and pay your international team with Remote, the single platform for all your global payroll needs.

Build your international team with ease

Find the best talent – hire, manage, and pay them all with Remote.

Manage your global team in one place

Bring the whole team together and simplify your HR stack. Pay contractors, run payroll, and hire new international teammates.

Book a demo

Step 6: Create a scalable business model

Starting as a boutique agency allows you to refine your services, but having a scalable model is essential as demand grows. Options include:

Subscription-based services: Offer tiered packages for different business sizes and budgets.

Consulting and training: Provide AEO consulting services and train in-house teams.

Project-based contracts: Allow clients to hire you for one-time projects or specific AI optimisations.

Step 7: Stay updated on AEO trends

AI is rapidly evolving, so continuous learning is essential. Attend industry conferences, subscribe to AI-focussed publications, and engage in AEO communities to stay ahead of trends. As the field grows, being an early adopter will solidify your agency’s reputation as an AEO pioneer.

Finding a job shouldn’t be a full-time job. Tell us what you’re looking for and we’ll get to work for you.

ZipRecruiter is a leading online employment marketplace, actively connecting people to their next great opportunity.

6,496,044 Work from Home Jobs

550,734+ Work Remotely Jobs

490,971+ Remote Writer Jobs

219,516+ Virtual Assistant Jobs

125,111+ Visa Sponsorship Available Jobs

59,791+ Virtual Teacher Jobs

Apply with one click

Key tools and technologies for AEO agencies

Equip your agency with essential AEO tools:

Voice search optimisation tools: BrightEdge, SEMrush, and Moz offer features for voice search insights.

Chatbot development platforms: Dialogflow, Chatfuel, and ManyChat are popular for building and managing chatbots.

Analytics platforms: Google Analytics and Adobe Analytics help track AI interactions and user behaviour.

Machine learning platforms: AWS Machine Learning, Azure AI, and Google AI provide scalable solutions for personalisation.

Building client trust and showcasing results

Trust is crucial for a new AEO agency. Provide clear metrics and demonstrate ROI:

Conversion rates: Track and report conversion improvements from AI-driven experiences.

User engagement: Measure how customers interact with AI tools and their satisfaction levels.

Performance metrics: Use KPIs like click-through rates (CTR), bounce rates, and time spent on AI-powered pages.

The Ultimate Desktop Replacement – Razer Blade 18

The world’s first Thunderbolt™ 5 gaming laptop with an 18 inch 4K screen, NVIDIA® GeForce™ RTX 4090 with full TGP and the latest Intel® 14th Gen Core™ i9 HX processors.

Final thoughts

Starting an AEO marketing agency is a bold step into the future of digital marketing. By focussing on AI-driven customer experiences, you’re setting yourself apart in an emerging field and positioning your agency as a valuable partner for businesses looking to enhance their digital engagement. Following these steps, building expertise, and cultivating a network will enable you to lead in the AEO space and help businesses succeed in the age of AI.

_____________________________________