UNICOMER VACANCIES MARCH 2020

DESCRIPTION

We are seeking a qualified and experienced individual to employ to manage and co-ordinate the operations of the Optical Chain by providing day to day execution of sales, profits and market share targets

POSITION:                               Optical Operations Manager, 

REPORTS TO:                                   Head of Optical 

LIASES WITH:                                  

Regional Optical Buyer, Optical Group MD, Country Commercial teams, Marketing, Lab, Purchasing, Call Centre

SUPERVISION GIVEN TO:     

Area Managers, Lab Supervisor, Outreach, Branches

PURPOSE:

To manage and co-ordinate the operations of the Chain by providing day to day execution of sales, profits and market share targets

ESSENTIAL DUTIES AND RESPONSIBILITIES:

Strategic

• In collaboration with the Head of Optical, propose marketing strategies to grow market share and build the brand awareness
• Assist the Head of Optical with determining and developing the annual sales targets and business plan for the Optical stores to deliver revenue and Store Retail Profit targets
• Implement specific tactical initiatives in conjunction with the Area Managers and other business units to meet sales targets. satisfy business goals including among others, sustainable profitable growth and differentiated market leadership
• In collaboration with the Head of Optical, pursue avenues to expand the chain by analysing the productivity levels of each area/store and developing a fast track plan to enable rapid growth and profitability
• Aligns the business operation with the customer’s needs to ensure that the highest standards of service are executed in alignment with the Optical Brand Standards
• In collaboration with Head of Optical, ensure that the highest standards of clinical SOP are established and executed in alignment with the agreed BU Standards

Productivity

• Prepare all necessary key business reports with analysis of performance, Stores Health Check and Capture Rate
• Monitor and Review business processes, systems, policies and work flows in collaboration with the Head of Optical and BUD to enhance optical store-level customer experience, improve staff productivity levels and ensure alignment with company goals
• Ensure the stores are maximising their patient throughput by driving appointment levels through recalls and referral scheme lists
• Lead and propose tactics to help build and refresh customer data bases which can be utilised to drive appointments to drive prescriptions
• Oversee overall KPI performance for the chain and ensure weekly performance is on track to achieve stretch targets

Commercial

• Executes agreed regional marketing plans to build and drive the Optical chain performance
• Propose and implement Optical outreach programs and activities to develop new customer lists and new business with a view of achieving monthly targets.
• Drive aggressive customer referral programs to help build the customer base and increase retention
• Collaborate with Purchasing Manager to review monthly sales plans and rotations, to maximize stock availability and improved stock management –
• Ensure that Area Managers and Branch Managers implement all prescribed strategies and activities to drive the daily/weekly/monthly sales targets.
• Review daily performance of stores and liaise with all supporting units (Call Centre, Credit, Stores, Lab, Marketing) to drive all key metrics of capture rate, show up rate, appointment levels and Lab efficiency.
• Liaise with external vendors to ensure all business objectives are realised (Couriers and external labs)
• Performs any other duties that may be assigned to you by the BUD

People Leadership

• On a daily basis, direct and provide day to day leadership to the country Optical team to ensure the focus is kept on high value activities
• Ensure Optical Top Check sales program is fully leveraged to drive sales and customer service standards
• Provide direct and ongoing feedback on the performance and development needs of the country Optical Area Managers as part of their development.
• Provides monthly performance review for all direct reports to track performance versus KPIs and key objectives. Document progress and provide consolidated feedback to Head of Optical and BUD
• Effectively lead, motivate and manage performance of optical teams towards attainment of KPI’s and metrics; utilizing and encouraging on-going performance management, feedback and in the moment coaching to ensure focus and stretch and achieve business objectives
• Identify and address training and development needs and ensure access to relevant tools, materials and coaching on effective selling and customer experience techniques to achieve business objectives and build bench strength
• Monitor and oversee effective KPIs and metrics, sales incentive plans and commission structures to motivate employees to increase sales, and  improve profits

Edging Lab Management

• On a daily basis, in collaboration with the Lab Supervisor oversee the operation of the edging lab production to ensure that the lab utilizes the Quality Manufacturing Process in the finishing of all eyewear to Unicomer standards create superior products that exceed customers’ expectations
• Ensure that the daily number of jobs to be traced are met and sent to external lab within 24 hours. Same applies for all finished single vision lenses.
• Identifies and investigates any reasons for problems within the lab and develops solutions to eliminate them
• Liaises with Lab Supervisor /Technician to ensure the lens matrix is updated and the right Single Vision powers are always in stock every two weeks.
• In collaboration with Lab Supervisor ensure Single Vision Power 1 remains in stock and management and weekly checks of the lens matrix conducted
• Ensure all Lab reports are completed punctually and analyse lab financial data and recommends steps which can be implemented to improve profitability

JOB SPECIFICATION:

QUALIFICATION/EDUCATION AND EXPERIENCE:

• Degree in Business Administration/Marketing or related discipline
• Minimum of three (3) years’ experience in an executive environment at the senior level preferably with commercial exposure.
• Experience in the Optical/Retail industry will be a distinct advantage.
• Computer Literate with proficiency in Microsoft Office Suite.

KNOWLEDGE, SKILLS AND ABILITIES

• Team player; being able to work with and influence cross-functional teams to perform.
• A positive, can do approach, one that wants to test new things and seeks continual improvement.
• Organized and possess the ability to manage and prioritize a demanding workload.
• Good analytical and problem solving skills, with strength in decision-making.
• Ability to interpret financial management accounts.
• Analytical and problem-solving skills.
  • The ability to work in a fast-paced environment, manage time and achieve targets;
  • Strong Commercial awareness
  • Strong interpersonal and communication skills
    • Commitment to excellence, particularly customer service
    • Entrepreneurial and leadership skills
    • Ability to work on own initiative
    • Strong work ethics
    • Results-oriented
    • Strong written and oral communication skills to effectively and efficiently articulate strategy and results.